Newsletter: September 2017

A copy of our subscriber newsletter from September 2017.

The back-to-school back-to-work season is upon us and we have a lot to prepare for! Last month Google representatives were sharing their thoughts on how it is next to impossible for webmasters to distinguish "critical" links and how click-through data may influence search rankings. In other news, Google Search Console was urging website owners to switch to https:∕∕ in case they use forms on their web pages by October and Facebook Facebook Ad Metrics have been questioned by analysts. You can keep up with all of these and other insightful discussions through IMN blog.

Top SEO Industry News
  • Facebook Skewed User Data, Google on Use of Click Data in Rankings
    Facebook Ad audience metrics may not be as accurate as some advertisers imagine. Additionally, an attendee at an event in Canada gets confirmation that click data does play some role in organic search rankings... Read more
  • 10 Useful Cheatsheets for Bloggers
    Choosing to run a blog is a big decision. Whether it’s a business blog or just a way to make some extra money, it will eventually consume your life. The work you put into it, the joy you feel when it takes off, the frustration when it doesn’t... Read more
  • Gary Illyes on Link Value, Planning for Mobile First Index and More
    Much discussion and speculation around Gary Illyes claim that you can’t know which links are critical, and how webmasters should understand what he was saying and why. The community also talked about what they hope to gain from when Google switches to mobile first indexation... Read more
  • 15 Resources to Bring Your Social Media Marketing Strategy to the Next Level
    Working in social media marketing can be overwhelming, so you are forced to try to organize and scale tasks as much as you can. Sadly, behind that scaling effort hides another problem: You may ultimately build a routine and do the same thing day after day. Social media is all about variety though: Tactics change daily, new opportunities emerge... Read more