Newsletter: Google Confirms Penguin 3.0 Release

A special edition of our subscriber newsletter from October 2014.

Google Confirms Penguin 3.0 Release

Late last Friday, there was buzz on many major SEO communities, about unnatural traffic volatility in Google Organic traffic, with a suspicion that the Penguin Update was refreshing.

The release of Penguin 3.0 was confirmed by Google on Sunday afternoon. Google has not released any further details at this time.

For those impacted by Penguin, it is a good time to start monitoring for any changes in rankings, changes in impressions in Google Webmaster Tools, as well as traffic. For those who are not hit, look for any suspicious drops starting on Friday and check your traffic against year over year trends to confirm you have not been impacted.

Here is the latest from the industry on Penguin 3.0 release:

  • Threadwatch: Google Penguin 3.0 is refreshing over the weekend again!
    Penguin 2.0 is being discussed on social media: Looks like too big... Read more
  • WebmasterWorld: Confirmed: Google Penguin 3.0 Released Late Friday Night
    Update & Confirmed: Google Sunday afternoon has confirmed they have done... Read more
  • SEOChat: Penguin is updating now
    Hi folks. Google hasn't made an official announcement, but it appears that Penguin is finally updating. People started tweeting about it as early as... Read more
  • Search Engine Roundtable: Confirmed: Google Penguin 3.0 Released Late Friday Night
    I am working on getting confirmation from Google but I have never seen the forums light up as much as they are now.... Read more

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