Newsletter: October 2017

A copy of our subscriber newsletter from October 2017.

This has been an exciting month for the Internet marketing community: Danny Sullivan, a well known search marketing reporter and blogger, has been hired as Google's public liaison for search. This has been received very well by the Internet marketing community as Danny has an excellent reputation of being able to explain things in a very clear way. We are all hoping that Danny will be able to clear some confusion and FUD floating in the search community. Find this and other interesting discussions on our blog.

Top SEO Industry News
  • 5 Tips for a Winning Youtube Custom Video Thumbnail
    YouTube is one of the most useful tools for content marketing. The problem is the high number of competing videos you have to stand out against... Read more
  • Google Organic Clicks Shifting to Paid, Danny Sullivan to as Google’s Public Liaison and More
    The biggest discussions centered around the shift from organic to paid over the last two years. Also, Danny Sullivan announced that he will be working at Google in a liaison type role... Read more
  • How to Use Influencer Marketing to Build Stronger Content for Your Blog #InfluencerDays
    Last week I was in NYC speaking about influencer marketing and how it helps creating stronger content assets for your blog. Here’s my recap of the presentation: First of all, content marketing is ALL about influencing – not just your potential customer – but also about influencing the influencer... Read more
  • Did Google Update Just Happen? And Other SEO Discussions: Weekly Forum Roundup
    The big discussions this week included theories around the recent rankings shakeup and around Googles recent announcement to remove the first click free policy for publishers but is the new approach really a win for publisher? Read more
  • How to Organize Tips and News You Consume Daily
    Information is flowing around us all the time. Sensationalized headlines on trendy stories peek at us from the sidebar of Facebook. Enticing hashtags beckon us to discover their meaning. How can you possibly keep track of everything? How are you able to organize... Read more
  • Twitter Testing 280 Character Limit, Apple Switches To Google and Revised Adwords T & C
    TBig discussion around Twitter testing a character limit that is double their existing character limit. Interesting discussion around Apples switch to from bing to Google as the search engine for spotlight and Siri... Read more
  • Smarter Outreach: 3 Google Chrome Extensions to See Who is Behind Each Email
    Today’s social networking world is overwhelming: You meet people online, talk to them, lose them for a month or two, then find them again. There should be better ways to keep up than trying to remember everything! Luckily, apps are popping up that allows for smarter outreach, by putting a social dashboard inside your inbox... Read more