Improve your brand presence by verifying your social media accounts
Securing verified social media accounts helps to strengthen your brand identify by letting users know that your account is authentic and increasing your credibility. Contrary to popular belief, you don't have to be a celebrity or multi-billion dollar company in order to get your accounts verified. Getting that coveted check mark next to your social media profile is easier than you think; many social networks have added self-serve options so you can start the process on your own.
While the blue Verified Badges are still reserved for major brands, media companies, and public figures, Facebook does offer a gray verification badge to businesses that authenticate their pages with a phone number (check out our Facebook page for an example). In order to verify your Facebook page:
Twitter opened up their verification process in July 2016 so that all people and businesses can apply for that famous blue check mark (check out our Twitter account to see it in action). While Twitter still has a strict review process to determine who is awarded a verified account, all accounts that meet the minimum requirements can apply for verification. To submit your application:
Twitter will then review your request. Reports vary on how long it will take Twitter to respond to your request, with some saying as soon as one day and others as long as two weeks. Be sure to choose links and a description that demonstrate you or your business's relevance or newsworthiness in their field - in other words, why you deserve that blue check mark.
Google's social and local platforms have changed a lot over the years, much to the confusion and frustration of marketers and business owners alike. The company launched the Google My Business dashboard in 2014 in attempts to streamline their multiple products. There are essentially two verifications that can be requested, depending on the type of page or listing your business has: verification of a Google+ business page (which can be done online via Search Console) and verification of a local business listing (which typically requires requesting a postcard that is mailed to the business's address).
Follow the instructions listed in Google's support section to: