Newsletter: June 2013

A copy of our subscriber newsletter from June 2013.

Top Industry News
  • All Your Questions about Rel=Publisher, Answered
    Last week there was a pretty big SERPs test spotted from Google: "In-depth" articles that appear to be... Read more
  • Did Penguin 2.0 Kill Review Search Experience?
    Something sinister has happened within my Google search results... my review sites are disappearing.. Read more
  • Why Persuasive Design Reviews Support Marketing
    Every web site owner shares one thing in common. They believe their web site is fine... Read more
  • 5 Alternative Free Backlink Analysis Tools
    With the launch of Penguin 2.0 last week the SEO community has been busy running analysis and... Read more
  • Social Online Communities - You're So Fake
    Some people believe the value of any online community is with the people in it... Read more

SEO News

The summer season is upon us but the search and social industry is not slowing down! We've seen some pretty huge updates from search engines recently!

Penguin Has Rolled Out

The much anticipated Google Penguin update came on May, 22 and the next day Search Metrics published their stats on top losers.

Truth be told, even though Google had been talking a lot about that update, not many people noticed too much damage. Search marketers suspect changes are more gradual now: Google is getting smarter!

Continued Battle with Paid Links

Earlier this month Google officially announced they were after Text-Link-Ads link sellers and buyers (which kept us all wondering: Only now? Why did it take so long?)

Smartphone Search Rankings Tweaked

Most recently: Google announced changes in smartphone search rankings. Matt Cutts says these changes are approved but he doesn't know when they are really rolling out.

Structured Data Dashboard is Launched in Beta

Now Google is also inviting all of us to join their structured tool labs - Google Webmaster Tools named the Structured Data Dashboard (more emphasis on rich snippets!) If you can't rank high, at least you can stand out in search (better than nothing).

Social Media News

Facebook Page Verification

Later in May profile and page verification finally came to Facebook. The verification is done Twitter-style and there's no way to initiate the process unless you are cool enough to be invited. So far Google is the biggest winner in the easiness of business page verification process (who would have thought!)

Useful Reads

Stay Stealthy!