Newsletter: March 2012

A copy of our subscriber newsletter from March 2012.

Top Industry News
  • Not Having a Mobile Website Is Costing You Money
    It's 2012 and people are getting their hands on smartphones in increasing numbers... Read More
  • 10 Useful Cheat Sheets for Bloggers
    Choosing to run a blog is a big decision. Whether it's a business blog or... Read More
  • The Dos and Don'ts of Posting on Business Accounts
    When I work with clients on their social media campaigns, I think like a customer... Read More
  • SEO Worst Practices
    SEOs love to talk and write about industry best practices, as well they should... Read More

SEO Tip of the Month

Last month, we released our super awesome Keyword Density Analysis Tool. This month we're unleashing the awesome and free beta version of our Find Broken Links, Redirects & Google Sitemap Generator Tool, say that three times fast ;) I'll be honest, it is very rare that I run a site through this tool and don't see loads of opportunities.

This tool analyzes 500 or 1,000 pages on your site and grabs only the good stuff, unlike other tools that give you data overload. This tool gives you instantly actionable information. What I love about this tool is that I don't have to think, I just push a button and get answers. Even us hard working ninjas like things to be easy :)

For the number of pages that you run this free tool for, it will show you lots of great info. One thing I like to look at is internal page errors. Does the site that I'm analyzing have 302 redirects instead of 301 redirects implemented internally? Is the site returning 404 server errors or 500 server errors? Even better, I can find out what the outbound links are and instantly identify outbound links to redirects or broken pages. The way that I use this tool is that I run it once, fix the errors and then run it again to make sure I got everything and validate that there are no errors that I missed.

One thing I see more often than you expect are sites without Google sitemaps or worse, websites with sitemaps that have broken links. Did you know that if you have a certain percentage of broken links on a sitemap, Google will disregard the whole sitemap? Our handy little tool here not only analyzes your site, once it finishes running, you can choose to create a Google sitemap. Isn't that neat?

Stay stealthy!