It’s important to gauge how interested a person visiting your site actually is and to cater to people at each point of the buying cycle. The cycle has several different versions and iterations; however, most feature at least three main parts. Among the most popular iterations of the buying cycle is the sales funnel. At the top of the sales funnel is the awareness stage. This is where an audience doesn’t know who you are or what you do. The purpose of catering to people at this stage is to simply introduce your brand; they’re usually not interested in buying at this point. The next stage is the consideration phase. This audience may be interested in buying from you at some point, but not right away. The idea here is to keep that potential buyer coming back with new, updated content that continues to catch their interest. The last stage is the buying stage, where the customer finally makes a purchase. Understanding this buying cycle or funnel is key to good online marketing.