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Conversion Optimization
The Conversion Optimization experts at Internet Marketing Ninjas can help you get the most out of your existing traffic across all of your marketing channels.
If you are new to conversion-rate optimization (CRO) and need help with conversion funnel analysis, page design and conversion testing, we can guide you each step of the way.
If you are already experimenting and testing, our experts can help fine-tune your process to identify obstacles in the conversion process and create solutions that generate more revenue and profit from your routine and returning visitors.
In addition to conventional manual usability methodology and human factors testing, we use a variety of tools including surveys, analytics, click-tracking & heat-map software that provide the data and insights you need to identify actionable steps to improve your conversion rate.
Our collective experience combined with our own suite of proprietary tools enables us to spot and solve issues that others simply miss. There is nothing boilerplate or cookie-cutter about the work we create. The research and documentation put into every Audit and Report is completely unique – meticulously written and reviewed with you and your specific business objectives in mind.
Sitewide Conversion Funnel Analysis
Landing Page Auditing
What People Are Saying...
Chris P
Every service we’ve had Internet Marketing Ninjas consult on has been great, but the user experience design and conversion optimization advice from Kim Krause Berg was especially excellent. Implementing her suggestions helped us get a huge lift in both organic views and conversions. We are on our way to our most successful year ever and we have Internet Marketing Ninjas to thank!
Our Approach
The key to a successful conversion strategy is to identify and measure key performance indicators based on business requirements.
Targeting visitor objectives allows us to determine the effectiveness of connecting with users and guiding them through each step of the conversion process.
Our analysis aims to paint a complete picture by utilizing analytics data, a number of tools and manual methods such as click tracking software, user behavior testing, audience analysis, heuristic evaluations, cognitive walkthroughs and more.
We conduct competitor research to identify strategies that you can take advantage of.
We create test plans with complete design mock ups and documentation that set you up for success. If you would like for us to carry out the testing for you, we will take care of all the HTML/CSS, documentation, and other nuts and bolts.
Once testing is completed, we analyze the results and prepare detailed recommendations for future conversion optimization opportunities and fine-tuning.