Leave No Road Untaken: A Twofold Path to Search Success

It’s been a pretty turbulent year for Google, with serious concerns about the quality of search results being raised at least as far back as last fall’s Helpful Content Update. Documents from Google’s antitrust trial further raised eyebrows, showing Google executives applying pressure to increase ad revenues and share prices by increasing search queries (translation: […]

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The New Most Important SEO Tool Is One You Already Have

It seems like just about every month, the SEO community gets into a tizzy because there’s another Google update. Often, it’s a core update, a routine improvement to Google’s algorithms (though “improvement” can be subjective, depending on how the results shake out for your site). And usually, there’s nothing specific that Google can tell us […]

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What Can You Bring to the Table? Looking at the Future of Ranking

In the world of SEO, artificial intelligence is coming at us from both sides. On one side, we have Google’s Search Generative Experience (SGE) and the new AI-powered Bing, both of which can generate answers to user queries that often don’t require a click: People can get the information they want without ever leaving Google […]

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Let’s Talk AI and Google.

Let’s have a Talk about Artificial Intelligence (AI) Ok…we must talk about AI….it is here NOW, and I predict that 2023 will be the year that AI will have a major impact on nearly Everything. With the release of ChatGPT a few weeks ago, the world has moved into new era’s of information. AI will […]

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