How Much Content Does a Site Need and What Should It Be?
One of the most popular questions businesses tend to ask when discussing SEO is How much content do we need? And that aligns with our general need to bring any SEO discussion down to numbers. Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, discuss content quantity and how to create a […]
- 02-24-2022
- Search Engine Optimization
How Does Google Assign Value to on-Page Links? – With Bill Slawski
There have been two interesting articles on how Google may be measuring the value of (internal) links on the page: 1. In this article on whether the location of a link matters for SEO, Google’s John Mueller states: …the location of internal links does not necessarily matter if they are in the body content, footer, […]
- 02-21-2022
Google Made Its Algorithm Public: What Will SEOs Do with It?
The exact algorithm Google is using to rank web pages is something many SEOs would want to know. If you’ve read it, how would you change your SEO methods? Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, discuss how they would use the information and if it’s even going to be […]
- 02-03-2022
Featured Results and Google’s De-duplication might be lowering your click through rate in the SERPS.
De-duplication refers to Google’s practice of removing an organic result if the same page appears in other sections of SERPs, like featured snippets and top stories. De-duplication started with featured snippets when Google decided it was a bad user experience for their searchers to see the same page twice per a single search engine result […]
- 02-02-2022
Title Tags and SEO: What Has Changed? What’s Best for SEO?
A title tag is an HTML element that aims at describing the web page the way users and search engines immediately recognize what it is about. Traditionally titles have been the most important ranking signal because Google would use it to generate a search snippet. Titles and Google: What Has Changed? Just like with meta […]
- 02-01-2022
- Search Engine Optimization
My Competitors’ Backlinks are Manipulative. What should I do?
Most businesses look at their competitors’ backlinks. And in many cases, the common question is “Why doesn’t Google take any action against my competitor’s manipulative links?” Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, discuss competitive backlink research and how to interpret it these days. Whenever you do a competitive backlink […]
- 01-31-2022
- Link Building
Google’s Quality Raters Guidelines: Worth Reading?
Google’s Search Quality Raters Guidelines had been discussed by an SEO community for ages, way before Google made them public. It has always been an insight into how Google may interpret “quality”. But just SEOs should use the guidelines? Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, are discussing Google’s Search […]
- 01-27-2022
Does DA Matter when Disavowing Links?
Ever since the introduction of Google’s Disavow tool, it has always been a matter of endless discussions within an SEO community? Which pages or sites should we disavow? Which backlink sources to use to find link to disavow? When should we actually need to use the tool? Jim Boykin, CEO of Internet Marketing Ninjas, and […]
- 01-26-2022
Google’s FAQ Rich Snippets: Generate More Clicks from Your Current Positions
Google search engine optimization is no longer only about ranking higher. It is also about getting the most of your current positions. As Google’s search result pages are becoming richer and more diverse, there are ways to yield more clicks from lower rankings without investing in increasing them. One of those low-hanging-fruit opportunities is Google’s […]
- 01-25-2022
- Search Engine Optimization
The Recent Google Update – Potential Problems and Solutions
Every other week there’s an (unconfirmed) Google update that is widely discussed around SEO forums and communities. What do you do when you hear about a potential Google algorithm update? Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst discuss Google’s update and how to react to yet another one: Question: What […]
- 01-24-2022
