Panda 3.2 Refreshes: Hope for the Future?
Yesterday Search Engine Land reported confirmation from Google that Panda 3.2 happened about a week ago. After a fairly long break it seemed another change was imminent at some point. But what’s interesting about this report is that Google noted this as a “data refresh”. So what does that mean? Well, some individuals in Webmasterworld […]
- 01-27-2012
- Google, Panda Update
Zen and the Art of the SEO’d Browser: Awesome Non-Obvious Plugins for SEO
People make fun of me: I’m obsessed with browser plugins! My browser has been compared to the cock pit of a 747 plane. I’ll admit it, I deal with slightly slower performance because of my love for plugins: I have two toolbars and 11 other permanent add-ons and 3 more that I’m testing out. I […]
- 01-25-2012
- Tips and Tricks
Downvoting Etiquette: How to Handle Down Votes?
Despite the fact that the recent trend seems to be against downvoting in general (both the social media giants – Facebook and Google Plus – are not giving their users the option to vote down / dislike an update), we still have to deal with negative voting dilemma: downvoting is still available at social voting […]
- 01-20-2012
- Social Media
Ann Smarty Joins Internet Marketing Ninjas as an Independent Guest Blogger!
In October of this past year I had the luck to be able to visit Kharkov, Ukraine to speak at Optimization 2011. While there I was lucky enough to be able to hang out with one of my very favorite SEO’s in the world, Ann Smarty. Now I’ve met a lot of Internet Marketers in […]
- 01-19-2012
- Press Release, Search Engine Optimization
Rick DeJarnette Joins Ninjas! Former Bing Webmaster Center and Bing SEO Consultant
This past fall I went to Vegas with 8 of my Ninjas for Pubcon. Not only did we make some great connections with people who are now clients, but we also made several other great connections. One of my Ninjas, Sean, met Rick and had a few great talks, but unfortunately I wasn’t able to […]
- 01-17-2012
- Internet Marketing Ninjas, Search Engine Optimization
When Google Thinks Your Title Tags Suck
Learning to use title tags well is one of the most basic aspects of on-page SEO. It’s something we talk about a lot with clients so when Google published their post last Thursday about “Better Page Titles in Search Results” it caught my interest. Not because it’s revolutionary. Not because they said something no one […]
- 01-16-2012
- Search Engine Optimization
The Debate on Rich Snippets and Their Future in the SERPS
Google has been aggressively promoting schema.org, rich snippets and declaring an author for your site. Although these three concepts seem very different, they are actually very similar and they reflect what I think is a general shift in direction for how search engines may interact with websites in the future. Specifically, this is indicative of […]
- 01-11-2012
- Search Engine Optimization
The Duplicate Product Description Quagmire
When you’re doing frequent SEO site reviews, two of the words that come up the most are “duplicate content”. Now there are a lot of reasons and ways for content to be deemed as duplicate and some situations are more troublesome than others. But one in particular seems to present a unique problem for many […]
- 01-09-2012
- Uncategorized, .Web Content, Website Usability
Revisiting Web Standards and Your Website: Opportunities & Challenges
A colleague recently lent me an awesome book about web standards, a fairly famous one, called Designing with Web Standards By Jeffery Zeldman and Ethan Marcotte. It is not your usual techy read, it makes a good case for the importance of web standards generally, addressing important counterpoints such as why are web standards still […]
- 01-06-2012
- Search Engine Optimization, .Tips and Tricks, Website Usability
Why You Don’t Want Free Website Content
During some routine keyword research I stumbled across some keywords related to “Free Website content”. It looked something like this: Ok so in terms of relative search volume that’s not too bad. But it does say there’s still a good chunk of people out there who haven’t gotten the memo about content in a post-Panda […]
- 01-04-2012
- Branding, .Web Content, Website Usability
