Hardware Innovations and SEO… and Google Glasses
No one will deny that over the last couple years, organic search has changed by leaps and bounds. A portion of these changes can be attributed to changes in the hardware we use and how we interact with that hardware. In this article, I’ll explore some of these innovations and how they may benefit websites […]
- 02-24-2012
- Uncategorized
Social Media Etiquette: The Dos and Don’ts of Posting on Business Accounts
by Ninja Suzy When I work with clients on their social media campaigns, I think like a customer: What would I like to see on their page? What would turn me away? What would I actually comment on or engage with? These are the principles that will ultimately make a company’s social plan successful. Companies […]
- 02-23-2012
- Social Media
HOW TO: Make the Most of Your TWEET Button + Must-Have Checklist (WordPress)
Back in 2010 Twitter partnered with Tweetmeme to create an official Tweet button. It resulted in lots of criticism as the official button lacked some obvious customization options (primarily, it forces the user to use Twitter’s official shortener. Besides, it has no color customization and is somewhat slow). However the fact that Twitter partnered with […]
- 02-16-2012
- Social Media
A Love Letter to the Site: Command
We have a lot of tools here at Internet Marketing Ninjas. I mean A LOT. We have tools that crawl sites, compare competitors and create charts and tables full of useful data. I’m such an isolated geek – I actually called someone a “tool” the other day, forgetting that, in some circles, that’s actually an […]
- 02-15-2012
- Search Engine Optimization
Your Social Media Profile Picture Cheatsheet (Twitter, Facebook, Google Plus, LinkedIn)
Needless to say, your social media profile picture is crucial for your marketing success: it brands your business, makes people remember you by and, in most cases, determines if your profile is worth a follow (especially on Twitter). Now, if you have not yet given a serious thought as to how good your current social […]
- 02-13-2012
- Social Media
Online Shopping Trends Tell Tales
Earlier this week, ComScore released their latest report on online spending in 2011. And the general trend is: it’s up. The fact that Internet spending is continuing its skyward trajectory holds several implications for online businesses, both obvious and subtle. Search Engine Journal summarized the findings like this: “Online shoppers spent a record breaking $161.5 […]
- 02-10-2012
- Search Engine Optimization
Internal Site Search: How To Diagnose Problems & Maximize Conversions Today
If your online store product catalog includes hundreds or more product SKU’s, visitors may be finding it difficult to meet their navigational needs. Although this is most commonly seen on sites belonging to multichannel retailers, any large e-commerce site can encounter this problem. According Dave Yang in his article titled Site Search Increases Conversion Rates, […]
- 02-08-2012
- Search Engine Optimization
The Easiest Reputation Management Tool (Google Spreadsheet)
UPDATE: The spreadsheet is currently down. We are working on it right now. Please check back! If you have read my previous articles, you are likely to know that I love tools and tables. If you haven’t, just trust my word or read further. I’ve been an earlier adopter of Google Spreadsheets for the same […]
- 02-06-2012
- Social Media
Super Cool Data Visualizing Tool Views for Exploratory SEO Analysis
I’m a big fan of data visualization tools. Most of the time clients don’t want to look at ugly spreadsheets nor do they want to see big data pukes. Information must be obvious and instantly actionable. Another advantage of data visualization tools, although admittedly you don’t have the flexibility to merge in different kinds of […]
- 02-03-2012
- Search Engine Optimization
HOW TO: Use Social Networking to Effectively Build Media & PR Contacts (Tools and Tips)
The majority of journalists are involved in social media already: journalists use social media to collect and syndicate the news as well as (which is so important to us, marketers) find sources to cite. Journalists are in constant search for original (first-hand) news and article ideas. Social media sites make it very easy to track […]
- 02-01-2012
- Social Media
