Make Your Content Multi Task
Most people have more than one single responsibility at work. For a lot of us, a normal day consists of doing a lot of different tasks rather than one single repetitive action. Your website content is no exception. From day to day and from user to user your content serves different purposes. But no employee […]
- 04-05-2012
- Content
4 Key Considerations For Site Trust Symbol Integration
It is often advertised that adding trust symbols to your site will improve conversions dramatically. This is a quick guide for identifying the opportunities for your site as well as what are the important things that you should consider when critically reviewing the integration of trust symbols on your site. Often times, when people think […]
- 04-04-2012
- Uncategorized
5 Google Reader Hacks for Search and Social Marketers
Google reader is one of the oldest, widest-used, yet under-utilized online tools. It has lots of almost hidden features you want to be aware of. I am sure there are many more fun ways to play with Google Reader, but here are 5 I really enjoy: 1. Create *Searchable* Archives of Any RSS Feeds This […]
- 04-02-2012
- Social Media
Lucky Number 13, Celebrating, Traveling and Still Dreaming
This past Sunday was our 13th anniversary of the day I bought 2 urls….www.webuildpages.com and www.findyourdreams.com … so we just had our 13th birthday as a company….yea!!!!! So normally, a 13th anniversary would call for lace, fur or some other textile…. I’m not into curtains or table cloths, so instead, in honor of “Lucky Number […]
- 03-29-2012
- Fun Stuff, Press Release
Weird Twitter Terms and How to Interpret Them
Twitter is the place where trends are formed. It offers one of the greatest tools for generating and sharing content on the web, not to mention a source for sparking whole movements. So it isn’t surprising that a new language has been building on the social networking site. But while some of the terms are […]
- 03-27-2012
- Social Media
Creating Compelling Content That Spreads
When creating content for a blog or website, you now have two main goals in mind: (1) to make something that is dynamic enough to capture the attention of the reader, and (2) to ensure that it is compelling enough to be spread through the social media vine to others who will be just as […]
- 03-26-2012
- Content
Dressing Your Pages for Links
There are a lot of idioms that relate to presentation. Dress for success, the costume makes the man, a wolf in sheep’s clothing. As a society, for whatever reason, we are consumed with appearance. We hold nationally televised beauty competitions and fashion and cosmetics are billion dollar industries. Philosophical debates on whether or not this […]
- 03-22-2012
- Link Building
3 Quick Conversion Checks Every SEO Should Do
When you’re optimizing in the real world, you encounter all manner of sites – the new, the old, the elegant, and the ugly. Everything. One of the things that I noticed that can make the fastest difference for a site was to take better advantage of the traffic already going to the site. Good CRO […]
- 03-21-2012
- Search Engine Optimization
Useful Tools for Google’s Reverse Image Search
It’s not that often when we are really excited with what Google does nowadays. The Search by Image feature is a pleasing exception. It’s an absolutely awesome tool that works similarly to TinEye: upload an image (or give it an image URL) and find all the indexed instances of that image usage throughout the web. […]
- 03-19-2012
- SEO Tools
Who Needs an SEO Primer?
As SEO service providers, we get to talk to a lot of different people. Our client contacts are frequently in-house SEO managers but not always. We often find ourselves talking to various members of the organization. One of the things I’ve noticed over the years is that when there are more people in the business […]
- 03-16-2012
- Management
