Product-Driven SEO: What Most SEOs Are Missing Out These Days with Rand Fishkin
Search Engine Optimization includes lots of components, from site technology to content and links. But what are most SEO strategies missing? To discuss SEO, Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, invited Rand Fishkin, Co-founder SparkToro, founder and former CEO of Moz and author of Lost and Founder: A Painfully […]
Domain Names and SEO with Bill Hartzer
What’s the role of your chosen domain name on your future SEO strategy and visibility? This is one controversial question because it has been changing a lot throughout the years. To discuss the impact of domain names on SEO, Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, invited Bill Hartzer, a […]
Methods of Getting Google to Index Your URL’s (Faster)
Indexation has long been a popular dilemma in an SEO community as we naturally want Google to capture our new URLs quickly, but there’s no sure-fire way to force Google to do that. Lately Google has been notoriously slower at indexing URLs which has caused an SEO community to try all the old and new […]
The Complexity of Measuring SEO Strategy
Long gone are the days when an SEO strategy consisted of merely keyword research and content creation targeting those keywords. It is much more complicated these days, and so it measuring the effects of each strategy. To discuss the complexity of Search Engine Optimization Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s […]
Google’s “People Also Ask” (Related Questions): What They Are, and Why You Should Care (Updated)
If you have recently put in a search term in Google, you may have noticed the results containing an expandable grid box. In this box are a series of questions involving the search term you looked for. Each of these questions can be expanded using a drop down menu allowing to see the answer. The […]
How to Plan Your Content Creation Strategy?
Content is fundamental to an SEO strategy on many levels. Content defines your page relevance, creates trust signals, attracts signals, creates a conversion funnel, etc. How to create a content strategy that helps you achieve all those various goals? To discuss creating a comprehensive content creation strategy, Jim Boykin, CEO of Internet Marketing Ninjas, and […]
What is Semantic SEO? – With Bill Slawski
Semantic SEO is a term marketers often use without a clear understanding what it is really about. Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, have invited a well-known SEO expert Bill Slawski to discuss what semantic SEO is and how to implement the concept in an SEO strategy. An entity […]
Social Media for Business 101
Why is social media important for businesses? A comprehensive social media strategy is imperative to business success in a digital world. 93% of marketers are using social media for business – are you part of the 7% that doesn’t? Social media is more than simply making posts on Facebook and responding to customers on Twitter. […]
User Experience, Search Intent and SEO: How to Prioritize Your Customer in Your SEO Strategy
User experience is crucial for your business success. These days, consumers are willing to pay for a better experience. On the other hand, consumers’ expectations are high and if you are not meeting those but your competitor does, the consumers will choose your competitor even if your pricing is better. But what really got marketers […]
How Does Google Measure a Good User Experience – with Duane Forrester
A good user experience is crucial for your conversions but it is also a confirmed ranking factor. How may Google be measuring a good user experience? To find an answer to that question Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, invited Duane Forrester, a well-known SEO expert who has over […]