Popular SEO and Social Media Twitter Chats [Google Calendar]
A couple of years ago I wrote an article for Mashable listing some of the most essential Twitter chats discussing social media marketing. The list has grown a lot since then, so I decided to create an easy-to-share Google calendar you can subscribe to. A couple essential tips first: No need to try to be […]
- 05-12-2014
- Marketing
“Dwell Time”: What is It and What is a Good “Dwell Time” as per Bing and Google
[Updated January 26, 2017] “Dwell time” is one of the easier-confused terms in the SEO industry. When discussing “dwell time”, people often seem to be talking about “Time-on-page” instead. Let’s try to be as clear and comprehensive as we can: “Dwell time” Defined by Bing (Less than a Minute = Poor) Dwell time is quite […]
- 04-28-2014
- Search Engine Optimization
Analytics for Content Marketing the Right Way: Part 3 of 3
This is the third article in a series. Please read part one and part two. Step 3: Integration Once the inventory and catalog exercise is complete and once you have assigned values in the values tab, the next step is to make sure that Google Analytics accurately reflects the sources, assets, and interactions you have […]
- 04-18-2014
- Content
Contently and WordIz: Aggregate Your Content Marketing Efforts
Content marketing is what’s hot today. Everyone realizes that content is the basis of any other marketing tactic you are thinking of, so everyone is into content nowadays. As a result consumers are dealing with the huge overload of content – which means attracting attention and building loyalty through content is harder and harder. Aggregating […]
- 04-14-2014
- Content
Analytics for Content Marketing the Right Way: Part 2 of 3
This is a continuation of a previous article. Please read Analytics for Content Marketing the Right Way: Part 1 of 3 Step 1: Inventory & Catalog An inventory and catalog exercise takes a lot of the guesswork out of configuration changes that need to be made during later steps. For this first step, key components […]
- 04-11-2014
- Content
Control & Promote Positive Brand Mentions on Twitter: Custom Timelines, Lists and Favorites
Later last year Twitter added custom timelines. The feature is not very obvious though because the only way to create a custom timeline is the desktop Twitter app called Tweetdeck. First the basics: Custom Twitter timelines are not self-updating (unlike Twitter lists and Favorites) You cannot follow a Twitter timeline (Unlike with Twitter lists) You […]
- 04-07-2014
- Social Media
Analytics for Content Marketing the Right Way: Part 1 of 3
As a marketer, I am sometimes surprised how much time I spend on Web analytics. I often find myself taken aback that for many marketing verticals, multiple channels provide assists during a customer’s journey and all of the said channels contribute in varying degrees to the conversion actions that result. It is especially interesting how […]
- 04-04-2014
- Content
3 Things You Should Know About Facebook Ads
Facebook is one of the primary social media sites that is recommended by experts for those looking to create social ads. Given the ease of using the actual system, that isn’t a surprise; Not to mention the fact that it is the largest social network on the web, with the widest reach and perhaps the […]
- 03-31-2014
- Social Media
How To Add Bing Search To Any Browser
For years Microsoft has continued to tweak and perfect their search engine. First it was Live Search, and now it has been updated over the years under the Bing name. The results are highly targeted, usually higher-quality, and it uses its own algorithm that has been hailed as revolutionary. Here’s an idea: Let’s support Bing! […]
- 03-24-2014
- Bing
What Are Google Plus Hashtags?
You probably know what hashtags are, but just in case: a hashtag is the way to group posts together for easy searching, using the # symbol on compatible websites. Twitter has become well known for their early adoption of the hashtag. Other the past couple of years, other sites have started utilizing the hashtag symbol […]
- 03-17-2014
- Social Media
