Great Examples Of Twitter Based Contests and Campaigns
Twitter has had some really amazing campaigns and contests that were both innovative and effective. These five examples are proof that Twitter is a great way to spread awareness and build your brand. You just have to be willing to think outside the box, pay up, or be different. Diet Coke #ShowYourHeart Campaign Coca-Cola made […]
- 01-19-2015
- Social Media
Mobile Marketing: What Forwardfacing Marketers Are Considering
E-Commerce: Preparing for mobile payments One of the biggest traditional mobile commerce challenges for visitors on mobile devices is going through the process of buying something. Even with a responsive websites or mobile only experience, it is very difficult to make online payments. Mobile payments systems are finally starting to gain ground among users. Whole […]
- 01-16-2015
- Marketing
User Experience in Design, Google Domain Registration, Ad Copy and Lots of Link building
As usual Google and their latest moves and desires are at the forefront of the conversation. But Yahoo and Bing get a nod this week with some new tweaks to their paid ad displays. There are some beginner and advanced conversations on getting links in, linking out and separating the idea of link building from […]
- 01-15-2015
- SEM Industry
How to Schedule Instagram Updates (and Post to Instagram from the Web)
Instagram is a fascinating community. It is based entirely on content, and normally that doesn’t foster much of a feeling of togetherness. Somehow Instagram has managed to find the right balance between social sharing, and social interaction. The result is a place that is growing in both capabilities and popularity, and drawing those who would […]
- 01-12-2015
- Social Media
Links, Algorithms, Copyrights and The Epic Rise of Mobile Video
A new year always brings opportunities and surprises. In the communities this week there are already plenty of interesting revelations, indications and predictions coming our way. The past and future of link building are in discussion along with other timely topics like copyright protection, mobile consumption and the ever evolving question of what factors are […]
- 01-09-2015
- SEM Industry
Inspiring Content Marketing: Just Do It!
I read a really SEO- inspirational story on this week about musician Matt Farley, who made $27,000 making music on the side, and getting it on spotify and iTunes, after noticing that people type in ‘weird stuff’. High five to Matt Farley for leveraging the long tail of iTunes and Spotify! Some cool takeaways for […]
- 01-09-2015
- Content
3 Twitter Search Tricks You’ll Love Playing with
There are a number of positives to using Twitter, especially as a blogger, a writer or a marketer. The first is the obvious connection and communication with readers and followers. The second is the easy ability to have your work shared by others to their friends and the Internet at large. Finally, the third is […]
- 12-29-2014
- Social Media
4 Awesome Holiday Strategies From 2014
So, it is almost inventory time and many of us have holiday hangovers! I know that I’ve spent a good deal of time shopping online and offline this year and thought I’d share some of the cool offline / online integration strategies and online strategies that I’ve seen this season. 1 – Receipt by email […]
- 12-24-2014
- Marketing
7 Hot Slideshares: What Can WE Learn?
There is something very enticing about using Slideshare. It is a well established social network and content sharing platform, and yet it hasn’t become so over-used that you can easily become lost in the crowd. There is still a rather good chance of finding a certain viral (or near viral) status there. But just because […]
- 12-22-2014
- Content
Big Structured Web News: Google Transferring Freebase to Wikidata #SEOQA
Google announced this week that they will be shuttering and the data will be available on wikidata on June 30, 2015. With all the talk around structured data, entities, and the knowlege graph, I naturally wondered if this signaled anything from those other initiatives. The following quote in the post provides some clarification: “So we’ve […]
- 12-19-2014
- Search Engine Optimization
