How to Use Influencer Marketing to Build Stronger Content for Your Blog #InfluencerDays
Last week I was in NYC speaking about influencer marketing and how it helps creating stronger content assets for your blog. Here’s my recap of the presentation: First of all, content marketing is ALL about influencing – not just your potential customer – but also about influencing the influencer, i.e. those people who can effect […]
- 10-04-2017
- Content
Twitter Testing 280 Character Limit, Apple Switches To Google and Revised Adwords T & C: Weekly Forum Update
Much of the big discussion this will was around Twitters testing a character limit that is double their existing character limit. Beyond that, there was some interesting discussion around Apples switch to from bing to Google as the search engine for spotlight and Siri. Twitter tests 280 character tweets View full discussion here Twitter announced […]
- 09-29-2017
- SEM Industry
How to Organize Tips and News You Consume Daily
Information is flowing around us all the time. Sensationalized headlines on trendy stories peek at us from the sidebar of Facebook. Enticing hashtags beckon us to discover their meaning. One news story leads to another, and another, and another. Within minutes of getting online in the morning, you can find yourself falling down the rabbit […]
- 09-28-2017
- SEO Tools
Google Shopping Proposal to EU, iOS11 Intelligent Ad Blocking, Getting Accurate Rankings: Weekly Forum Update
This week Google presents their proposal for assuging EU anti trust authorities. iOS 11 launched to users with new intelligent tracking prevention. Members discuss how to get accurate rank tracking data and what to do if you’re a well known brand but do not rank for your core short tail term. Google May Open Up […]
- 09-23-2017
- SEM Industry
Smarter Outreach: 3 Google Chrome Extensions to See Who is Behind Each Email
Today’s social networking world is overwhelming: You meet people online, talk to them, lose them for a month or two, then find them again. There should be better ways to keep up than trying to remember everything! Luckily, apps are popping up that allows for smarter outreach, by putting a social dashboard inside your inbox. […]
- 09-21-2017
- Marketing
Facebook Skewed User Data, Google on Use of Click Data in Rankings: Weekly Forum Update
This week brings us news that Facebook Ad audience metrics may as accurate as some advertisers imagine. Additionally, an attendee at an event in Canada gets confirmation that click data does play some role in organic search rankings. Also, EU renews a possible filter as part of copyright proposal Facebook Ad Metrics Questioned by Analyst […]
- 09-17-2017
- SEM Industry
10 Useful Cheatsheets for Bloggers
Choosing to run a blog is a big decision. Whether it’s a business blog or just a way to make some extra money, it will eventually consume your life. The work you put into it, the joy you feel when it takes off, the frustration when it doesn’t – all of these are part of […]
- 09-12-2017
- Blogging
Gary Illyes on Link Value, Planning for Mobile First Index and More: Weekly Roundup
This week, there was much discussion and speculation around Gary Illyes claimed that you can’t know which links are critical, and how webmasters should understand what he was saying and why. The community also talked about what they hope to gain from when Google switches to mobile first indexation. Also as study shows that up […]
- 09-08-2017
- SEM Industry
8 Cool Youtube Tools to Boost Your Creativity
Admit it, you spend well over the healthy amount of time on YouTube. We all do. With so much content, from amateur videos to professional films, being uploaded every day, it is an irresistible distraction and a bit of a productivity hazard… as well as a huge creativity booster! Youtube is a fantastic platform with […]
- 08-16-2017
- Content
New Facebook Feed Ranking Factor, New Google Quality Rater Guidelines + More: Weekly Forum Update
This week there have been some interesting news from Facebook, with announcements that they will no longer be counting accidental clicks and that load time will now be feed ranking factor. Members also discussed the state of AI and if the current AI techniques are all that they are promoted to be. In Google news, […]
- 08-11-2017
- SEM Industry
