Real Name Policies on Facebook, LinkedIn, Quora and Google Plus: Clarified [Updated]
Since the start the web anonymity has been quite a hot controversy in social media world. On one hand, everyone has the right to remain anonymous online to avoid personal attacks. On the other hand, social media networks have been trying to promote “real” connections which resulted in many of them forcing “real name” policy […]
- 02-01-2018
- Social Media
Emerging Ecommerce Technologies That Will Change How We Market
It is sometimes very challenging to keep up with the break-neck pace at which new technology is being released. I find myself spending a lot trying to wrap my head around all the changes and I try to anticipate how new technology will affect how we market and how we keep a dialogue going with […]
- 01-30-2018
- Marketing
How To Create an Effective Editorial Calendar For Your Blog
An editorial calendar is where you keep track of what you plan to publish, how, where, and why over time. It enables you to think ahead, remember creative ideas, and plan your time wisely. Most people have an editorial calendar of some kind, even if it is only their ideas for the next week in […]
- 01-18-2018
- Content
Useful Community Management Time-Saving Tips: How to Get Things Done!
Nowadays we are all community managers to some extent (many of us own blogs, moderate Google Plus communities, participate in Facebook groups, etc.) We interact with our readers daily trying to learn from them, we tweet to our mentors, we collect feedback, help to promote our friends’ posts while sharing our own, we kill spam, […]
- 01-10-2018
- Social Media
What Were Americans Asking Google on Christmas?
Researching niche questions is a great way to come up with awesome content that spreads, especially when it comes to timely and seasonal content. Here’s an example of question research that will come in handy for your next year’s content planning. Guys from Serpstat collected the most outstanding questions with the words “New Year” and […]
- 01-02-2018
- Content
How to Boost Your Social Media Following With Expert and Influencer Quotes!
I would like to start this post off with, fittingly enough, one of many expert quotes about social media: “Social media allows us to behave in ways that we are hardwired for in the first place – as humans. We can get frank recommendations from other humans instead of from faceless companies.” ~ Francois Gossieaux, […]
- 12-26-2017
- Social Media
Google Rich and Featured Snippets, Structured Data and More: #IMNinjas Marketing Roundup
Google has continued to focus on rich snippets and featured rich snippets – both in terms of feature releases, spam control, and general trajectory. Over on Twitter, major discussions included the role of backlinks in ranking and page breadth vs. content depth. Over on Webmaster World members discuss the likely repeal of Net Neutrality rules […]
- 12-12-2017
- SEM Industry
Here’s How to Link from Inside Youtube Video: Build Traffic from Youtube
For a few years now you can add clickable links (calls-to-action, additional info, contact details, etc) right inside your Youtube video to direct viewers to your site, project, product page, etc. The problem is, while the topic is covered quite well inside Youtube guidelines, it’s scattered so much around the place that you’ll have trouble […]
- 12-07-2017
- Content
Keyword Clustering: Best Resources, Techniques and Tools
What exactly is keyword clustering? To cluster keywords means to group your long overwhelming keyword lists by relevancy. I have done an article explaining keyword clustering in a most easy-to-understand way. At the heart of it, keyword clustering is what it sounds like: you take relevant keywords and arrange them together into groups. Use these […]
- 11-30-2017
- Search Engine Optimization
How to Turn an Influencer into a Loyal Member of Your Site’s Community
When you are seeking visibility for a product, brand or website, social media is a clear necessity in your tool belt. Spanning across multiple websites, formats and audiences, the way you structure your website can make all the difference in the world as to your eventual popularity. Perhaps the easiest way to make the most […]
- 11-21-2017
- Marketing
