What Were Americans Asking Google on Christmas?
Researching niche questions is a great way to come up with awesome content that spreads, especially when it comes to timely and seasonal content. Here’s an example of question research that will come in handy for your next year’s content planning. Guys from Serpstat collected the most outstanding questions with the words “New Year” and […]
- 01-02-2018
- Content
How to Boost Your Social Media Following With Expert and Influencer Quotes!
I would like to start this post off with, fittingly enough, one of many expert quotes about social media: “Social media allows us to behave in ways that we are hardwired for in the first place – as humans. We can get frank recommendations from other humans instead of from faceless companies.” ~ Francois Gossieaux, […]
- 12-26-2017
- Social Media
Google Rich and Featured Snippets, Structured Data and More: #IMNinjas Marketing Roundup
Google has continued to focus on rich snippets and featured rich snippets – both in terms of feature releases, spam control, and general trajectory. Over on Twitter, major discussions included the role of backlinks in ranking and page breadth vs. content depth. Over on Webmaster World members discuss the likely repeal of Net Neutrality rules […]
- 12-12-2017
- SEM Industry
Here’s How to Link from Inside Youtube Video: Build Traffic from Youtube
For a few years now you can add clickable links (calls-to-action, additional info, contact details, etc) right inside your Youtube video to direct viewers to your site, project, product page, etc. The problem is, while the topic is covered quite well inside Youtube guidelines, it’s scattered so much around the place that you’ll have trouble […]
- 12-07-2017
- Content
Keyword Clustering: Best Resources, Techniques and Tools
What exactly is keyword clustering? To cluster keywords means to group your long overwhelming keyword lists by relevancy. I have done an article explaining keyword clustering in a most easy-to-understand way. At the heart of it, keyword clustering is what it sounds like: you take relevant keywords and arrange them together into groups. Use these […]
- 11-30-2017
- Search Engine Optimization
How to Turn an Influencer into a Loyal Member of Your Site’s Community
When you are seeking visibility for a product, brand or website, social media is a clear necessity in your tool belt. Spanning across multiple websites, formats and audiences, the way you structure your website can make all the difference in the world as to your eventual popularity. Perhaps the easiest way to make the most […]
- 11-21-2017
- Marketing
6 Ways to Find the Time for Blog Reading Even on the Busiest Days
One of my biggest passions? Blogs. I love writing for them, I love searching for them and I especially love reading them. The downside to this is that I have a huge number of blogs. I mean there are really lots of great blogs in my niche I need to keep up with. When you […]
- 10-18-2017
- Content
5 Tips for a Winning Youtube Custom Video Thumbnail
YouTube is one of the most useful tools for content marketing. The problem is the high number of competing videos you have to stand out against. According to the site’s statistics, 100 hours of video are uploaded on YouTube every single minute! You read that right… that is 6,000 in an hour, 144,000 hours in […]
- 10-10-2017
- Content
How to Use Influencer Marketing to Build Stronger Content for Your Blog #InfluencerDays
Last week I was in NYC speaking about influencer marketing and how it helps creating stronger content assets for your blog. Here’s my recap of the presentation: First of all, content marketing is ALL about influencing – not just your potential customer – but also about influencing the influencer, i.e. those people who can effect […]
- 10-04-2017
- Content
Twitter Testing 280 Character Limit, Apple Switches To Google and Revised Adwords T & C: Weekly Forum Update
Much of the big discussion this will was around Twitters testing a character limit that is double their existing character limit. Beyond that, there was some interesting discussion around Apples switch to from bing to Google as the search engine for spotlight and Siri. Twitter tests 280 character tweets View full discussion here Twitter announced […]
- 09-29-2017
- SEM Industry
