The SEO Power of Authorship – On Site and in Backlinks
This post was written with the assistance of AI. Hey, folks! Jim Boykin here, your favorite SEO guy who loves diving into the depths of Google’s ever-changing algorithm. You know me—I’ve been around this block a few times, poking around, running experiments, and seeing what makes Google tick. And oh boy, have I got something […]
- 08-29-2024
- Link Building
Leave No Road Untaken: A Twofold Path to Search Success
It’s been a pretty turbulent year for Google, with serious concerns about the quality of search results being raised at least as far back as last fall’s Helpful Content Update. Documents from Google’s antitrust trial further raised eyebrows, showing Google executives applying pressure to increase ad revenues and share prices by increasing search queries (translation: […]
- 08-20-2024
Backlink Insights: Analyzing Google’s Top 10 Websites
How Many Backlinks Do the Top 10 Sites Have? If you want to be on the first page of Google for commercial phrases, should you care about backlinks? Should you be trying to get them, or just ignore backlinks altogether? Earlier this year, I heard from both Google and a couple of SEOs who are […]
- 07-18-2024
- Marketing
Google’s March 2024 Updates: What’s to Blame for Your Rankings Drop?
Google’s got some big updates rolling out, and already, webmasters are seeing noticeable impacts on their sites, both positive and negative. Since it could take up to a month for the dust to settle, you don’t necessarily need to panic quite yet, but you do need to take a hard look at what these updates […]
- 03-11-2024
- Google, Search Engine Optimization
How to Create Good Content With Help From AI
The advent of generative AI has made it easy to create content for websites, but creating good content is another matter. Webmasters and self-described SEO experts have unleashed a flood of what’s basically website spam, using AI to churn out mountains of quick, machine-written pages in the hopes that some of them might rank well. […]
- 01-22-2024
- Content, .Search Engine Optimization, SEO Tools
The New Most Important SEO Tool Is One You Already Have
It seems like just about every month, the SEO community gets into a tizzy because there’s another Google update. Often, it’s a core update, a routine improvement to Google’s algorithms (though “improvement” can be subjective, depending on how the results shake out for your site). And usually, there’s nothing specific that Google can tell us […]
- 11-15-2023
- Google, .Search Engine Optimization, .User Intent, Website Usability
What Can You Bring to the Table? Looking at the Future of Ranking
In the world of SEO, artificial intelligence is coming at us from both sides. On one side, we have Google’s Search Generative Experience (SGE) and the new AI-powered Bing, both of which can generate answers to user queries that often don’t require a click: People can get the information they want without ever leaving Google […]
- 10-26-2023
- Bing, .Content, .Google, Search Engine Optimization
15 Resources to Bring Your Social Media Marketing Strategy to the Next Level
Working in social media marketing can be overwhelming, so you are forced to try to organize and scale tasks as much as you can. Sadly, behind that scaling effort hides another problem: You may ultimately build a routine and do the same thing day after day. Social media is all about variety though: Tactics change […]
- 08-28-2023
- Social Media
7 Social Media Analytics Companies To Keep An Eye On
Social media continues to grow and adapt into a more exciting technology than ever before. While it was once a purely personal platform, the business and marketing applications are ace. Now we have entire degrees dedicated to the practice, and firms popping up all over the world promising to help brands expand on and off […]
- 02-06-2023
- Social Media
Let’s Talk AI and Google.
Let’s have a Talk about Artificial Intelligence (AI) Ok…we must talk about AI….it is here NOW, and I predict that 2023 will be the year that AI will have a major impact on nearly Everything. With the release of ChatGPT a few weeks ago, the world has moved into new era’s of information. AI will […]
- 12-22-2022
