With all those Penguin updates forcing us to look into our IN-coming links, we almost forgot about another neglected Google’s love indicator: Google Toolbar PageRank.
Yes, people are still looking into that and yes, it still indicates something we want to pay attention to. And this is what being discussed over at SEOchat forums:
Sudden Drop in Toolbar PageRank
(Don’t mistaken it for slight fluctuations which are normal)
As Matt Cutts confirms, PageRank drop is used as the discouragement of selling links: so if a Toolbar PageRank drops from 7 to 3, that must mean the site is detected to be selling links (usually those are sidebar and footer links).
Graybar PageRank
(Don’t mistaken it with PageRank 0)
Graybar PageRank (with no loss in performance) can be simply a toolbar glitch. When coupled with loss in rankings, it can signal that the site may be de-indexed (search SITE:domainname.com or simply domainname.com or info:fullPageURLhere to make sure) because it was down for a considerable period of time or because it is penalized by Google.
When Could it Matter
There’s no reason to go crazy about Toolbar PageRank for one simple reason: it is updated so rarely, so it is hard to tell if it reflects the up-to-date information. However taking a note of PageRank and its history is a good idea when:
- You are running a website SEO audit;
- You are considering to buy an established websites (I’ve seen quite a few penalized websites being sold on Flippa). You better stay away from those, since getting out of penalty is possible, but not easy.
Homework:
Beyond PageRank: Graduating to actionable metrics(Case study at Official Google Webmaster Central blog)
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19 Responses
New @webuildpages: Toolbar Pagerank is Still a Signal… of What? (Weekly Q&A) http://t.co/opQ5Kjzs
Toolbar Pagerank is Still a Signal… of What? (Weekly Q&A) http://t.co/pn4dXjMJ at @NinjasMarketing
Toolbar Pagerank is Still a Signal… of What? (Weekly Q&A): With all those Penguin updates forcing us to look int… http://t.co/opzI0nvh
Toolbar Pagerank is Still a Signal… of What? http://t.co/gK8dNyzU
Toolbar Pagerank is Still a Signal… of What? http://t.co/pQzk41xw
Toolbar Pagerank is Still a Signal… of What? http://t.co/vzUzF0MS
Toolbar Pagerank is Still a Signal… of What? http://t.co/q2FgO6dC
Toolbar Pagerank is Still a Signal… of What? http://t.co/jwYsaYNe
Toolbar Pagerank is Still a Signal… of What? http://t.co/TBG0IKux
Toolbar Pagerank is Still a Signal… of What? http://t.co/DL1eaMwZ
Toolbar Pagerank is Still a Signal… of What? http://t.co/hA19HgxV
Toolbar Pagerank is Still a Signal… of What? http://t.co/UfLuXG5F
Toolbar Pagerank is Still a Signal… of What? http://t.co/gMMSlo0V
RT @Vanetcetera: Toolbar Pagerank is Still a Signal… of What? http://t.co/vzUzF0MS
Toolbar Pagerank is Still a Signal… of What? (Weekly Q&A) ~ Via @NinjasMarketing http://t.co/ppCjifqW
I recently found your site and I’ve found your articles very interesting! Keep up the good work!
Toolbar Pagerank is Still a Signal… of What? (Weekly Q&A) @NinjasMarketing http://t.co/MN4RAObZ
RT @seosmarty: Toolbar Pagerank is Still a Signal… of What? (Weekly Q&A) @NinjasMarketing http://t.co/EBV9AT66
As Matt Cutts confirms, PageRank drop is used as the discouragement of selling links: so if a Toolbar PageRank drops from 7 to 3, that must mean the site is detected to be selling links (usually those are sidebar and footer links).
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