The New Most Important SEO Tool Is One You Already Have
It seems like just about every month, the SEO community gets into a tizzy because there’s another Google update. Often, it’s a core update, a routine improvement to Google’s algorithms (though “improvement” can be subjective, depending on how the results shake out for your site). And usually, there’s nothing specific that Google can tell us […]
- 11-15-2023
- Google, .Search Engine Optimization, .User Intent, Website Usability
10 Free Tools to Pick and Test Your Perfect Color (for Better Usability)
There are a lot of elements to making a good website that you have to consider. Fonts, borders, headers, general layout, accessibility… point after point to check and recheck. It can be a little bit hectic, but ultimately the work pays off. But that doesn’t mean you can’t take shortcuts where you can find them. […]
- 03-11-2013
- Website Usability
4 Awesome Usability-Testing Bookmarklets
Usability has always been an important part of any website design. Now that we have so many features, platforms and tools, especially mobile web design and those built with Flash or HTML5, it is more important than ever to do thorough testing – both for catching potential bugs, and in ensuring that all users (handicapped, […]
- 02-25-2013
- Website Usability
13 Best User Experience Blogs
When you are making a blog or website, what do you first consider? The overall template or layout? Content and SEO? Hosting services and platform? Well, one thing is for sure…you should have user experience at the forefront of your thoughts, as well. Making sure that visitors to your site find navigation easy, information useful […]
- 08-27-2012
- Website Usability
6 Ways Reviews and Testimonials Can Help Your Conversions
By Ninja Karina Reviews and testimonials are a great way to improve the conversion rate of your website for many reasons: 1. Testimonials and reviews convey trust. Every product and service on your site should allow the option for the user to write a review. Each time a user makes a purchase, send a message […]
- 04-26-2012
- Website Usability
The Duplicate Product Description Quagmire
When you’re doing frequent SEO site reviews, two of the words that come up the most are “duplicate content”. Now there are a lot of reasons and ways for content to be deemed as duplicate and some situations are more troublesome than others. But one in particular seems to present a unique problem for many […]
- 01-09-2012
- Uncategorized, .Web Content, Website Usability
Revisiting Web Standards and Your Website: Opportunities & Challenges
A colleague recently lent me an awesome book about web standards, a fairly famous one, called Designing with Web Standards By Jeffery Zeldman and Ethan Marcotte. It is not your usual techy read, it makes a good case for the importance of web standards generally, addressing important counterpoints such as why are web standards still […]
- 01-06-2012
- Search Engine Optimization, .Tips and Tricks, Website Usability
Why You Don’t Want Free Website Content
During some routine keyword research I stumbled across some keywords related to “Free Website content”. It looked something like this: Ok so in terms of relative search volume that’s not too bad. But it does say there’s still a good chunk of people out there who haven’t gotten the memo about content in a post-Panda […]
- 01-04-2012
- Branding, .Web Content, Website Usability
When Is Fixing Duplicate Content Issues Really Worth My Time ?
Duplicate content is a loaded topic, it comes in so many different styles and flavors. One thing is true though, it sucks fixing these issues more often than not! (very rarely is it as easy as tucking something behind a robots.txt exclusion). It takes up your time analyzing, it takes up your developers time, sometimes […]
- 07-28-2011
- Web Content, Website Usability
10 Reasons Why Your Website Looks Like Spam
I’m sure you know exactly what the Google Webmaster Guidelines say about spam. If you’re just playing at this SEO thing, here’s the quick version: don’t trick the search engines with hidden text, hidden links, keyword stuffing, duplicate content, or doorway pages. Having said that, there are an awful lot of web pages out there […]
- 11-05-2008
- Website Usability
