5 Easy-to-Digest Resources to Finally Understand Site Speed Better
Making your site faster has been a hot topic for many years now. It started with Google announcing site speed a ranking factor and it’s got hotter with the mobile search traffic getting more and more discussed. Sadly, it’s also one of the most complicated topics to discuss. You are unlikely to handle speeding up […]
- 01-23-2017
- Search Engine Optimization
HOW TO: Prioritize Cleanup of Server Response Errors for the Most Value & the Least Effort
Cleaning up 400 level, 500 level server errors, and weird redirects seems like a battle with no end, especially on larger sites. It sometimes feels like playing wack-a-mole trying to clean them up – as soon as you clean a bunch up, more appear. It’s also really easy to lose your valuable SEO time as […]
- 10-11-2016
- Search Engine Optimization
Crawling Gotcha: Rel=”Canonical” Creating 404’s or Weird Redirects for Google
This issue: Site crawls tend to be a starting point of a lot of SEO reviews. One thing that I’ve been increasingly running into is Google flagging server response errors to pages the never existed in the first place in Google Search Console but I don’t see the same error when running other crawlers. One […]
- 10-04-2016
- Search Engine Optimization
3 Tools to Rank in Google’s Featured Answer OneBox
Since 2014 there has been a continuous debate in our marketing world: Are those Google’s quick-box results good or evil? Most of us seem to agree that it’s probably evil because it steals clicks from the original site by serving the user with the immediate answer to their query. But how does it matter? The […]
- 03-06-2016
- Search Engine Optimization
What Google’s Four Ads Above the Fold Mean for Organic Search Results
A few days ago Google announced removing sidebar ads from search results and introducing 4 ads on top of organic results. While this change has been met with much skepticism and critique by brands which have been working on improving their organic search positions for ages, is it really time for despair? Definitely no and […]
- 02-29-2016
- Search Engine Optimization
Explore Related Entities Using Google Suggest (Google Auto-Complete)
One of my favorite SEO developments for the past years was the switch from “strings” to “things” meaning that, instead of optimizing pages for the exact-match strings of keyword phrases, we now realize the benefits of optimizing the page for “entities” and concepts. If you are willing to see the actual example of what I […]
- 01-25-2016
- Search Engine Optimization
3 Easy Things You Can Tune & Test That Can Help You Rank Better
SEO can be overwhelming: You never know where to start. Let’s take a breath and do something quick: These small <title> tweaks can help you rank better Most of the time, websites create their meta <title> templates and forget about them. Meta data is an easy thing to change and an easy thing to test […]
- 12-09-2015
- Search Engine Optimization
How to Rank Higher in Google
With Google Updates and SERPs changes, it’s getting harder and harder to achieve organic visibility. More and more huge brands take over short-tail competitive SERPs? What can sites with smaller budgets do? You need to become a brand Invest in creating a huge resource. Build something awesome at least monthly! Our digital assets team is […]
- 11-04-2015
- Search Engine Optimization
How to Force Google to Crawl More Pages of My Site? #JimAndAnn Show
It’s a very frequent question: How do I get Google crawl more of my site pages? The basic answer is: There’s nothing extra you need to be doing except for creating useful content and building a clear website architecture which would be easy to understand to both search engines and users. How does Google discover […]
- 10-29-2015
- Search Engine Optimization
Actionable Content Tips for Product Pages #JimAndAnn
Content pages are important search engine traffic landing ages because that’s where a user can convert immediately. Unfortunately product page content is often thin, duplicate or database-generated (not unique). Product Page Content Tips Here are some tips on making your product page content better to both rank high in Google and convert well: Include more […]
- 10-22-2015
- Search Engine Optimization
