Copying My Competitor’s Links = Avoiding Banned Tactics? (Weekly Q&A)
There’s an interesting discussion over at SEOchat Forums: Will I avoid spammy links by copying competitor’s link profile (which seems to work)? There’s some logic in that: If my competitor’s rankings are good, his links must be working; If my competitor’s rankings are stable, his links must be good and safe. Right? Wrong! While competitor […]
Are All Link Building Tactics Forbidden Now? (Weekly Q&A)
There’s a great discussion taking place at SEOchat forums: So we’ve been taught that we need to get backlinks for ages. The old Google Webmaster Help section had something like “get other webmasters link to you” tip which we were all happy to follow. Now with all those Penguin updates and SEO fear that followed, […]
What Are Your Best Link Opportunities? (Weekly Q&A)
There’s an old but still active thread on SEOchat forums discussing most useful link building sources. Here are a few ideas described there (please add your own in the comments!) Develop Your Own Site Create great content: “in the Internet world, superior content creates a lot of luck”. “Build it and they will come – […]
Secret Link Value Factors
Judging a link is easy when you do it based on the numbers. If the numbers are high, it’s good; if they’re low, it’s weak. Easy enough, case closed. Except like everything else in SEO it’s not that simple. I suspect it never was, but now in the wake of decimating Penguin updates, nuance and […]
5 Reasons To Improve Your Internal Linking Today
By Ninja Dan In a post-Penguin world, webmasters may want to focus more on the quality rather than quantity of external links, but they still remain a trump card in SEO and thus remain a top priority for any site in the foreseeable future. An often undervalued SEO factor, however, is a site’s internal linking […]
Don’t Let Toolbar PageRank Hold You Back from Getting Great Links
Working here at Internet Marketing Ninjas, I know the importance of having a clear understanding of clients’ overall business objectives and the metrics by which they measure SEO success as well as their measure of link quality. One of the things I often hear about is toolbar Pagerank as being a primary link value indicator […]
6 Signs Your Links Might Suck
Between emails from Google and updates named after flightless Antarctic birds, a lot of people have had to take a closer look at their links. Having to go through a link intervention isn’t fun, and the more back links you have the harder it gets. Sure, there are tools, and shortcuts, but when it comes […]
Is the Link “Followed”?
This is one of the most frequent questions I get in my email inbox. Obviously, the question of course is not as simple as it may seem. What’s “followed” in the first place? Passing any value? Sadly, you can never be sure if any given link makes any impact on search rankings. What you can […]
Dressing Your Pages for Links
There are a lot of idioms that relate to presentation. Dress for success, the costume makes the man, a wolf in sheep’s clothing. As a society, for whatever reason, we are consumed with appearance. We hold nationally televised beauty competitions and fashion and cosmetics are billion dollar industries. Philosophical debates on whether or not this […]
International Link Building Shortlist
There are several unique factors that go into link development and link value when you’re working with sites outside of the U.S, U.K, and Australia. Here is my short list: Anchor Text Issues & Non-English Sites European languages get lots of variations in anchor text, from a variety of languages. This can be a problem […]