Leave No Road Untaken: A Twofold Path to Search Success
It’s been a pretty turbulent year for Google, with serious concerns about the quality of search results being raised at least as far back as last fall’s Helpful Content Update. Documents from Google’s antitrust trial further raised eyebrows, showing Google executives applying pressure to increase ad revenues and share prices by increasing search queries (translation: […]
- 08-20-2024
Google’s March 2024 Updates: What’s to Blame for Your Rankings Drop?
Google’s got some big updates rolling out, and already, webmasters are seeing noticeable impacts on their sites, both positive and negative. Since it could take up to a month for the dust to settle, you don’t necessarily need to panic quite yet, but you do need to take a hard look at what these updates […]
- 03-11-2024
- Google, Search Engine Optimization
The New Most Important SEO Tool Is One You Already Have
It seems like just about every month, the SEO community gets into a tizzy because there’s another Google update. Often, it’s a core update, a routine improvement to Google’s algorithms (though “improvement” can be subjective, depending on how the results shake out for your site). And usually, there’s nothing specific that Google can tell us […]
- 11-15-2023
- Google, .Search Engine Optimization, .User Intent, Website Usability
What Can You Bring to the Table? Looking at the Future of Ranking
In the world of SEO, artificial intelligence is coming at us from both sides. On one side, we have Google’s Search Generative Experience (SGE) and the new AI-powered Bing, both of which can generate answers to user queries that often don’t require a click: People can get the information they want without ever leaving Google […]
- 10-26-2023
- Bing, .Content, .Google, Search Engine Optimization
Let’s Talk AI and Google.
Let’s have a Talk about Artificial Intelligence (AI) Ok…we must talk about AI….it is here NOW, and I predict that 2023 will be the year that AI will have a major impact on nearly Everything. With the release of ChatGPT a few weeks ago, the world has moved into new era’s of information. AI will […]
- 12-22-2022
Methods of Getting Google to Index Your URL’s (Faster)
Indexation has long been a popular dilemma in an SEO community as we naturally want Google to capture our new URLs quickly, but there’s no sure-fire way to force Google to do that. Lately Google has been notoriously slower at indexing URLs which has caused an SEO community to try all the old and new […]
- 04-13-2022
How Does Google Assign Value to on-Page Links? – With Bill Slawski
There have been two interesting articles on how Google may be measuring the value of (internal) links on the page: 1. In this article on whether the location of a link matters for SEO, Google’s John Mueller states: …the location of internal links does not necessarily matter if they are in the body content, footer, […]
- 02-21-2022
Google Made Its Algorithm Public: What Will SEOs Do with It?
The exact algorithm Google is using to rank web pages is something many SEOs would want to know. If you’ve read it, how would you change your SEO methods? Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, discuss how they would use the information and if it’s even going to be […]
- 02-03-2022
Featured Results and Google’s De-duplication might be lowering your click through rate in the SERPS.
De-duplication refers to Google’s practice of removing an organic result if the same page appears in other sections of SERPs, like featured snippets and top stories. De-duplication started with featured snippets when Google decided it was a bad user experience for their searchers to see the same page twice per a single search engine result […]
- 02-02-2022
Google’s Quality Raters Guidelines: Worth Reading?
Google’s Search Quality Raters Guidelines had been discussed by an SEO community for ages, way before Google made them public. It has always been an insight into how Google may interpret “quality”. But just SEOs should use the guidelines? Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, are discussing Google’s Search […]
- 01-27-2022
