Here’s Your Best Tool for Content Brainstorming
This is by far one of the most useful free tool I’ve ever seen! I use it daily and recommend to everyone when they ask about keyword research or content idea brainstorming. Please meet: Bulk Google, Bing, Amazon and Youtube Tool How Bulk Auto-Suggest Works Google (as well as Bing, Amazon and obviously Youtube) Auto-Suggest […]
- 09-22-2014
- Content
How To Come Up With An AWESOME Content Idea (Even When Everything Seems To Have Been Taken)
There is a common question among people these days, from book author to amateur bloggers, in particular those who are new to the medium. They want to know how it is possible to come up with an original idea anymore. Hasn’t everything been taken? With the creation of the Internet, we have been provided with […]
- 08-18-2014
- Content
Digital Assets to Get People TALK about You by @JimBoykin at #CZLSF
I am at ClickZ today tweeting and blogging what’s going on here. Here’s my favorite topic: Creating awesome content (digital assets) to generate natural links and traffic – wonderfully presented by our own Jim Boykin. Digital assets accomplish lots of important goals: They get people TALK about you! They turn your site into a BRAND […]
- 08-13-2014
- Content
How to (Try to) Write a Perfect Headline
Writing headlines is hard. No, really…you may think you have a grasp on the whole thing, but you probably don’t. I know I don’t, most of the time. Writing the perfect headline to turn a web skimmer into a reader can be very hit and miss. The fact that you are reading this post write […]
- 08-11-2014
- Content
How To Use Pinterest For Brainstorming
For every writer, there are these beautiful moments where ideas are flowing so freely that you can’t write them all. You are overcome with inspiration, so much that you don’t know where to start. You are a literary machine, busting our words faster than should be possible. Nothing feels better. Then you have those other […]
- 06-30-2014
- Content
How to *Easily* Add Slideshare to Your Content Marketing Channels
There are so many tools out there that small businesses can exploit to improve everything from sales to visibility. There are even more that are under-utilized, and have a greater impact than most might realize. One of the best examples of one of those lesser-used tools is Slideshare. Presentations are an important part of any […]
- 06-16-2014
- Content
Analytics for Content Marketing the Right Way: Part 3 of 3
This is the third article in a series. Please read part one and part two. Step 3: Integration Once the inventory and catalog exercise is complete and once you have assigned values in the values tab, the next step is to make sure that Google Analytics accurately reflects the sources, assets, and interactions you have […]
- 04-18-2014
- Content
Contently and WordIz: Aggregate Your Content Marketing Efforts
Content marketing is what’s hot today. Everyone realizes that content is the basis of any other marketing tactic you are thinking of, so everyone is into content nowadays. As a result consumers are dealing with the huge overload of content – which means attracting attention and building loyalty through content is harder and harder. Aggregating […]
- 04-14-2014
- Content
Analytics for Content Marketing the Right Way: Part 2 of 3
This is a continuation of a previous article. Please read Analytics for Content Marketing the Right Way: Part 1 of 3 Step 1: Inventory & Catalog An inventory and catalog exercise takes a lot of the guesswork out of configuration changes that need to be made during later steps. For this first step, key components […]
- 04-11-2014
- Content
Analytics for Content Marketing the Right Way: Part 1 of 3
As a marketer, I am sometimes surprised how much time I spend on Web analytics. I often find myself taken aback that for many marketing verticals, multiple channels provide assists during a customer’s journey and all of the said channels contribute in varying degrees to the conversion actions that result. It is especially interesting how […]
- 04-04-2014
- Content
