(QualityGal) The Differences Between Good Writers and Great Writers
I have a lot of good writers on my writing team. I won’t accept average writers, and bad writers make me cringe. I do have a few really great writers, and I love them all to death. My goal is to have a whole team full of great writers – either by recruiting those who […]
- 10-08-2008
- Jim Boykin's Blog
(QualityGal) Graywolf, Guy Kawasaki, and Paid Links Rules that Can’t Be Enforced
As I was leaving a comment on Graywolf’s post about Guy Kawasaki and Link Payola, I realized I had more than a few words to say on the matter. Google’s policy on paid links is impossible to enforce. Or at least it’s impossible to enforce fairly and consistently. If I review an amazing product that […]
- 09-15-2008
- Jim Boykin's Blog
(QualityGal) We Build Pages opens Content Creation Services to clients again
For several months, our Content Creation Services have been closed to clients. When my predecessor left the company to move across the country, the "Sorry…" notice appeared to let clients know that the service was no longer available. When I started, it was up in the air as to whether or not we would offer […]
- 09-11-2008
- Jim Boykin's Blog
(QualityGal) Dear SEO Spammers, Please Do Your Homework
Dear SEO Spammers, If you are going to send out emails for your SEO services to get websites to rank on Google and Yahoo, don’t pick a website that is noindexed. (How did you even find it? Oh wait, that’s right. Google indexed it anyways.) Assuming I did want this site (not the site I […]
- 09-08-2008
- Jim Boykin's Blog
(QualityGal) I’ll pick Jim Boykin for the Block
Not sure if Jim’s seen it yet, but he’s part of the newest game show: SEO Squares. I love that he’s the only one without a speech bubble.
- 09-08-2008
- Jim Boykin's Blog
(QualityGal) All I Really Needed to Know About Internet Marketing I Learned In Preschool
My son starts preschool tomorrow. Aside from staying home from the office tomorrow and becoming a basket case (my baby is growing up!) it got me thinking. My son loves to watch Noggin, and they have some amusing promos based on this: Noggin is like preschool on TV. Don’t you wish life was more like […]
- 09-03-2008
- Jim Boykin's Blog
(QualityGal) Keyword-Rich Domain Names and Sites That Don’t Suck
Kurt Krejny of Fathom SEO is causing a bit of a ruckus on Sphinn with his piece about Domain Name Gaming. Basically, he’s irritated with keyword-rich domain names being bought up and filled with useless content that ranks well. I have to agree. What’s the controversy? First, johnandrews commented that Kurt’s argument is “naive and […]
- 08-21-2008
- Jim Boykin's Blog
(QualityGal) That page fails at meeting user intent. No, really.
* Jim’s note: Feel free to Sphinn this. Tough love. It’s something I’m going to have to start getting used to as the office consultant on user intent. It’s hard to tell someone – like your boss, or a client – that their keyword targeting campaign is due to fail miserably because it doesn’t match […]
- 08-12-2008
- Jim Boykin's Blog
(QualityGal) Your mom doesn’t know SEO.
Part of my job, as I understand it, is helping to keep Jim honest. Not to imply that he would ever be intentionally dishonest – nor would most respectable SEO professionals – but I think that, sometimes, it’s easy for SEO folks to lose sight of the people who actually click on the pages they […]
- 08-06-2008
- Jim Boykin's Blog
QualityGal’s First Conference Call
I feel all "grown up" now. Jim had me called into the conference room to consult on a conference call with a client. Oh sure, there were five other people already in there, but none of them had this particular bit of expertise. It reminded me that I still haven’t written my first substantial blog […]
- 07-28-2008
- Jim Boykin's Blog
