Make Your Content Multi Task
Most people have more than one single responsibility at work. For a lot of us, a normal day consists of doing a lot of different tasks rather than one single repetitive action. Your website content is no exception. From day to day and from user to user your content serves different purposes. But no employee […]
- 04-05-2012
- Content
Dressing Your Pages for Links
There are a lot of idioms that relate to presentation. Dress for success, the costume makes the man, a wolf in sheep’s clothing. As a society, for whatever reason, we are consumed with appearance. We hold nationally televised beauty competitions and fashion and cosmetics are billion dollar industries. Philosophical debates on whether or not this […]
- 03-22-2012
- Link Building
Who Needs an SEO Primer?
As SEO service providers, we get to talk to a lot of different people. Our client contacts are frequently in-house SEO managers but not always. We often find ourselves talking to various members of the organization. One of the things I’ve noticed over the years is that when there are more people in the business […]
- 03-16-2012
- Management
Link Building and the Bigger Picture with Google
The 40 changes that Google announced last week are a little of what SEO dreams are made of. Not the changes themselves necessarily, which in some cases are significant, but it’s largely exciting for the insights they give. The peek we get behind the curtain in posts like this or like when we got 23 […]
- 03-08-2012
A Love Letter to the Site: Command
We have a lot of tools here at Internet Marketing Ninjas. I mean A LOT. We have tools that crawl sites, compare competitors and create charts and tables full of useful data. I’m such an isolated geek – I actually called someone a “tool” the other day, forgetting that, in some circles, that’s actually an […]
- 02-15-2012
- Search Engine Optimization
Online Shopping Trends Tell Tales
Earlier this week, ComScore released their latest report on online spending in 2011. And the general trend is: it’s up. The fact that Internet spending is continuing its skyward trajectory holds several implications for online businesses, both obvious and subtle. Search Engine Journal summarized the findings like this: “Online shoppers spent a record breaking $161.5 […]
- 02-10-2012
- Search Engine Optimization
Panda 3.2 Refreshes: Hope for the Future?
Yesterday Search Engine Land reported confirmation from Google that Panda 3.2 happened about a week ago. After a fairly long break it seemed another change was imminent at some point. But what’s interesting about this report is that Google noted this as a “data refresh”. So what does that mean? Well, some individuals in Webmasterworld […]
- 01-27-2012
- Google, Panda Update
When Google Thinks Your Title Tags Suck
Learning to use title tags well is one of the most basic aspects of on-page SEO. It’s something we talk about a lot with clients so when Google published their post last Thursday about “Better Page Titles in Search Results” it caught my interest. Not because it’s revolutionary. Not because they said something no one […]
- 01-16-2012
- Search Engine Optimization
The Duplicate Product Description Quagmire
When you’re doing frequent SEO site reviews, two of the words that come up the most are “duplicate content”. Now there are a lot of reasons and ways for content to be deemed as duplicate and some situations are more troublesome than others. But one in particular seems to present a unique problem for many […]
- 01-09-2012
- Uncategorized, .Web Content, Website Usability
Why You Don’t Want Free Website Content
During some routine keyword research I stumbled across some keywords related to “Free Website content”. It looked something like this: Ok so in terms of relative search volume that’s not too bad. But it does say there’s still a good chunk of people out there who haven’t gotten the memo about content in a post-Panda […]
- 01-04-2012
- Branding, .Web Content, Website Usability
