SEO Inbound Marketing & Outbound Marketing: Which are you?
Usually, outbound and inbound marketing are conflated with traditional and Internet marketing. I’ll be honest with you guys, when I think of traditional marketing, I think of Mad Men: art deco building, fancy suits, slicked back hair and expensive cigars. Now, when I think of Internet marketers, I think of jeans, polos with company logos […]
- 03-09-2012
- Marketing
Hardware Innovations and SEO… and Google Glasses
No one will deny that over the last couple years, organic search has changed by leaps and bounds. A portion of these changes can be attributed to changes in the hardware we use and how we interact with that hardware. In this article, I’ll explore some of these innovations and how they may benefit websites […]
- 02-24-2012
- Uncategorized
Internal Site Search: How To Diagnose Problems & Maximize Conversions Today
If your online store product catalog includes hundreds or more product SKU’s, visitors may be finding it difficult to meet their navigational needs. Although this is most commonly seen on sites belonging to multichannel retailers, any large e-commerce site can encounter this problem. According Dave Yang in his article titled Site Search Increases Conversion Rates, […]
- 02-08-2012
- Search Engine Optimization
Super Cool Data Visualizing Tool Views for Exploratory SEO Analysis
I’m a big fan of data visualization tools. Most of the time clients don’t want to look at ugly spreadsheets nor do they want to see big data pukes. Information must be obvious and instantly actionable. Another advantage of data visualization tools, although admittedly you don’t have the flexibility to merge in different kinds of […]
- 02-03-2012
- Search Engine Optimization
Zen and the Art of the SEO’d Browser: Awesome Non-Obvious Plugins for SEO
People make fun of me: I’m obsessed with browser plugins! My browser has been compared to the cock pit of a 747 plane. I’ll admit it, I deal with slightly slower performance because of my love for plugins: I have two toolbars and 11 other permanent add-ons and 3 more that I’m testing out. I […]
- 01-25-2012
- Tips and Tricks
The Debate on Rich Snippets and Their Future in the SERPS
Google has been aggressively promoting schema.org, rich snippets and declaring an author for your site. Although these three concepts seem very different, they are actually very similar and they reflect what I think is a general shift in direction for how search engines may interact with websites in the future. Specifically, this is indicative of […]
- 01-11-2012
- Search Engine Optimization
Revisiting Web Standards and Your Website: Opportunities & Challenges
A colleague recently lent me an awesome book about web standards, a fairly famous one, called Designing with Web Standards By Jeffery Zeldman and Ethan Marcotte. It is not your usual techy read, it makes a good case for the importance of web standards generally, addressing important counterpoints such as why are web standards still […]
- 01-06-2012
- Search Engine Optimization, .Tips and Tricks, Website Usability
Getting Scannable: Practical QR Code Marketing Ideas
No one will deny, QR Code Marketing is the new mobile marketing trend for both large brands and small businesses alike. QR codes have a unique ability to break the barrier between offline campaigns and online marketing efforts in real time. They’re also appealing because of their low cost of implementation. It also seems like your imagination is the limit when it […]
- 12-28-2011
- Branding, .QR Codes, Tips and Tricks
International Link Building Shortlist
There are several unique factors that go into link development and link value when you’re working with sites outside of the U.S, U.K, and Australia. Here is my short list: Anchor Text Issues & Non-English Sites European languages get lots of variations in anchor text, from a variety of languages. This can be a problem […]
- 12-21-2011
- Link Building
