Big Structured Web News: Google Transferring Freebase to Wikidata #SEOQA
Google announced this week that they will be shuttering and the data will be available on wikidata on June 30, 2015. With all the talk around structured data, entities, and the knowlege graph, I naturally wondered if this signaled anything from those other initiatives. The following quote in the post provides some clarification: “So we’ve […]
- 12-19-2014
- Search Engine Optimization
How Does Google Handle Legitimate Hidden Content? #SEOQA
Starting with WebmasterWorld and SEroundtable posts here and here, there has been a lot of talk about how Google handles hidden content and if hidden content is weighted differently. Hidden Content is Indexed… As far as I have seen since the discussion died down, Google does index this content. Personally, I think it would be […]
- 12-05-2014
- Search Engine Optimization
Analytics for Content Marketing the Right Way: Part 3 of 3
This is the third article in a series. Please read part one and part two. Step 3: Integration Once the inventory and catalog exercise is complete and once you have assigned values in the values tab, the next step is to make sure that Google Analytics accurately reflects the sources, assets, and interactions you have […]
- 04-18-2014
- Content
Analytics for Content Marketing the Right Way: Part 2 of 3
This is a continuation of a previous article. Please read Analytics for Content Marketing the Right Way: Part 1 of 3 Step 1: Inventory & Catalog An inventory and catalog exercise takes a lot of the guesswork out of configuration changes that need to be made during later steps. For this first step, key components […]
- 04-11-2014
- Content
Analytics for Content Marketing the Right Way: Part 1 of 3
As a marketer, I am sometimes surprised how much time I spend on Web analytics. I often find myself taken aback that for many marketing verticals, multiple channels provide assists during a customer’s journey and all of the said channels contribute in varying degrees to the conversion actions that result. It is especially interesting how […]
- 04-04-2014
- Content
SEO is Like… 9 Hilarious SEO Analogies
It is often said that people learn through analogy, by comparing subject matter being explained to other familiar topics and lived experiences. Over the years, there have been some both interesting and hilarious SEO analogies. Here are 10 to inspire and puzzle you: 1. SEO is like Poker “Poker has managed to attain a certain […]
- 05-22-2013
- SEM Industry
Scary Robot Ninja Office Prank
This Monday someone in our programming/IT department decided to scare Jim when he first got to his office with a robot, and naturally recorded it and made a video. So here is your Friday moment of zen:
- 03-01-2013
- Internet Marketing Ninjas
HOW TO Plan and Collaborate On A Winning SEO redesign
It is an all too common tragedy, a website is designed and deployed and search traffic tanks. Once search traffic drops, frustrated marketers have to spend untold amounts of time grudgingly auditing and trying to recover old traffic, amid revenue losses from their most efficient traffic source. Here are some tips for planning and collaborating […]
- 02-12-2013
- Search Engine Optimization
Proper Mobile SEO Site Set-up & Issue Identification
In recent years, increased use of mobile devices has changed the way we interact with the web and new coding options has changed the experience we create for users. In this article, I will cover mobile site set up and some tips for auditing for potential issues. Basics of Making Your Mobile Experiences Easy for […]
- 01-24-2013
- Mobile, Search Engine Optimization
4 Tips For Impactful Location Based Pages
Location based pages are a very big part of many many web sites but so often, these tend to be neglected pages and their ability to rank is far less then primary category level landing pages. Below are several quick tips on what to do and what not to do when it comes to giving […]
- 12-12-2012
- Local Marketing
