Improve Calls To Action On Your Website in 4 Simple Tips
By Ninja Karina Do you get a lot of traffic to your site, but have a low percentage of those visitors actually convert? You may be confusing your users; they may not know how to get to the next step, or they may not even realize there is a next step on your site. How […]
- 05-03-2012
- Marketing
The Recipe on the Box – Video Content Strategies for Online Retailers
By Ninja Dan One of the things I enjoy most about being a Ninja is getting to work with clients who embrace video as part of their overall content strategy. The opportunities afforded clients (especially online retailers) who invest in video content are often well worth the time and resources they require. It was just […]
- 05-02-2012
- Rich Media
6 Ways Reviews and Testimonials Can Help Your Conversions
By Ninja Karina Reviews and testimonials are a great way to improve the conversion rate of your website for many reasons: 1. Testimonials and reviews convey trust. Every product and service on your site should allow the option for the user to write a review. Each time a user makes a purchase, send a message […]
- 04-26-2012
- Website Usability
What is Facebook EdgeRank and Why Should I Care?
By Ninja Jessica If you have an established Facebook page for your company or brand, your EdgeRank is important to keep in mind as it could be affecting your marketing strategy. Like the search engines, Facebook uses algorithms to determine what shows up in newsfeeds. So whenever someone comments on a status or a photo […]
- 03-07-2012
- Social Media
What Facebook’s Timeline for Pages Means for Your Business
by Ninja Suzy Facebook just recently announced that the new Timeline layout will be rolling out to all business pages on March 30. Pages can preview the new look now and publish their Timeline ahead of the formal launch. This switch, however, poses a lot of changes for marketers. This is an amazing branding opportunity […]
- 03-02-2012
- Social Media
3 Reasons Not Having a Mobile Website Is Costing You Money
by Ninja Karina It’s 2012 and people are getting their hands on smartphones in increasing numbers. With high-resolution touch screens, an endless array of mobile apps and information at the tap of a finger, it’s no wonder mobile technology has become our constant companion. Did you know that mobile search now dominates nearly 20% of […]
- 02-28-2012
- Mobile
Social Media Etiquette: The Dos and Don’ts of Posting on Business Accounts
by Ninja Suzy When I work with clients on their social media campaigns, I think like a customer: What would I like to see on their page? What would turn me away? What would I actually comment on or engage with? These are the principles that will ultimately make a company’s social plan successful. Companies […]
- 02-23-2012
- Social Media
