Is the Link “Followed”?
This is one of the most frequent questions I get in my email inbox. Obviously, the question of course is not as simple as it may seem. What’s “followed” in the first place? Passing any value? Sadly, you can never be sure if any given link makes any impact on search rankings. What you can […]
5 Google Reader Hacks for Search and Social Marketers
Google reader is one of the oldest, widest-used, yet under-utilized online tools. It has lots of almost hidden features you want to be aware of. I am sure there are many more fun ways to play with Google Reader, but here are 5 I really enjoy: 1. Create *Searchable* Archives of Any RSS Feeds This […]
Weird Twitter Terms and How to Interpret Them
Twitter is the place where trends are formed. It offers one of the greatest tools for generating and sharing content on the web, not to mention a source for sparking whole movements. So it isn’t surprising that a new language has been building on the social networking site. But while some of the terms are […]
Creating Compelling Content That Spreads
When creating content for a blog or website, you now have two main goals in mind: (1) to make something that is dynamic enough to capture the attention of the reader, and (2) to ensure that it is compelling enough to be spread through the social media vine to others who will be just as […]
Useful Tools for Google’s Reverse Image Search
It’s not that often when we are really excited with what Google does nowadays. The Search by Image feature is a pleasing exception. It’s an absolutely awesome tool that works similarly to TinEye: upload an image (or give it an image URL) and find all the indexed instances of that image usage throughout the web. […]
6+ Best Free Pinterest Pinning Tools
There’s one thing that makes Pinterest your must-join social media site: You may like the idea or fail to *get* it; you may be tired of seeing blog headlines that have “Pinterest” in them, but you can’t deny one thing: Pinterest offers an innovative approaching to sharing and consuming the information. Pinterest, in some ways, […]
HOW TO: Search Twitter from Google Spreadsheets and Excel
Twitter search is the only usable (and useful!) social media search tool I’ve been using since it was Summize. It has turned invaluable for many essential tasks: Track your brand mentions: Be sure to check out these cool ideas on various ways to search Twitter to effectively track your brand mentions. Monitor new link building […]
HOW TO: Make the Most of Your TWEET Button + Must-Have Checklist (WordPress)
Back in 2010 Twitter partnered with Tweetmeme to create an official Tweet button. It resulted in lots of criticism as the official button lacked some obvious customization options (primarily, it forces the user to use Twitter’s official shortener. Besides, it has no color customization and is somewhat slow). However the fact that Twitter partnered with […]
Your Social Media Profile Picture Cheatsheet (Twitter, Facebook, Google Plus, LinkedIn)
Needless to say, your social media profile picture is crucial for your marketing success: it brands your business, makes people remember you by and, in most cases, determines if your profile is worth a follow (especially on Twitter). Now, if you have not yet given a serious thought as to how good your current social […]
The Easiest Reputation Management Tool (Google Spreadsheet)
UPDATE: The spreadsheet is currently down. We are working on it right now. Please check back! If you have read my previous articles, you are likely to know that I love tools and tables. If you haven’t, just trust my word or read further. I’ve been an earlier adopter of Google Spreadsheets for the same […]