The Beauty of Marketing on Pinterest: Numbers and Examples
When Pinterest became fairly known, it was impossible to suspect the impact it would have on the social sphere. Now, a few years later, it has become the fastest growing social network in history. Integration with websites is common place, brands have adopted it as their new go-to marketing platform, and the userbase keeps on […]
How To Manage Twitter Notifications with Tweetdeck
Last week I started a mini-series on making the most of your social media notifications by describing how Google Plus notifications work and how you can better reach out to your followers. This time I am following up with Twitter notifications but not web-based version of it and I’ll explain why. Of all major social […]
How Google Plus Notifications Work: Who You Can Reach on Google+
Notifications can be the great ways to interact with your social media followers and even reach non-followers. I am thinking to start the series on how to make the most of social media notifications at the major social media platforms, and I’ll start with the least straightforward one: Google Plus. Google Plus, as always, defines […]
Two Great Tips for Advanced Author Audit
Thanks to the the popularity of Google Authorship project, marketers have paid an increasingly more attention to building up your own as well as connecting to the existing established authors in your niche. And of course, with or without Google Authorship, a powerful author brand is always a win: That’s the constant source of citations […]
Popular SEO and Social Media Twitter Chats [Google Calendar]
A couple of years ago I wrote an article for Mashable listing some of the most essential Twitter chats discussing social media marketing. The list has grown a lot since then, so I decided to create an easy-to-share Google calendar you can subscribe to. A couple essential tips first: No need to try to be […]
“Dwell Time”: What is It and What is a Good “Dwell Time” as per Bing and Google
[Updated January 26, 2017] “Dwell time” is one of the easier-confused terms in the SEO industry. When discussing “dwell time”, people often seem to be talking about “Time-on-page” instead. Let’s try to be as clear and comprehensive as we can: “Dwell time” Defined by Bing (Less than a Minute = Poor) Dwell time is quite […]
Contently and WordIz: Aggregate Your Content Marketing Efforts
Content marketing is what’s hot today. Everyone realizes that content is the basis of any other marketing tactic you are thinking of, so everyone is into content nowadays. As a result consumers are dealing with the huge overload of content – which means attracting attention and building loyalty through content is harder and harder. Aggregating […]
Control & Promote Positive Brand Mentions on Twitter: Custom Timelines, Lists and Favorites
Later last year Twitter added custom timelines. The feature is not very obvious though because the only way to create a custom timeline is the desktop Twitter app called Tweetdeck. First the basics: Custom Twitter timelines are not self-updating (unlike Twitter lists and Favorites) You cannot follow a Twitter timeline (Unlike with Twitter lists) You […]
3 Things You Should Know About Facebook Ads
Facebook is one of the primary social media sites that is recommended by experts for those looking to create social ads. Given the ease of using the actual system, that isn’t a surprise; Not to mention the fact that it is the largest social network on the web, with the widest reach and perhaps the […]
How To Add Bing Search To Any Browser
For years Microsoft has continued to tweak and perfect their search engine. First it was Live Search, and now it has been updated over the years under the Bing name. The results are highly targeted, usually higher-quality, and it uses its own algorithm that has been hailed as revolutionary. Here’s an idea: Let’s support Bing! […]