15 Resources to Bring Your Social Media Marketing Strategy to the Next Level
Working in social media marketing can be overwhelming, so you are forced to try to organize and scale tasks as much as you can. Sadly, behind that scaling effort hides another problem: You may ultimately build a routine and do the same thing day after day. Social media is all about variety though: Tactics change […]
7 Social Media Analytics Companies To Keep An Eye On
Social media continues to grow and adapt into a more exciting technology than ever before. While it was once a purely personal platform, the business and marketing applications are ace. Now we have entire degrees dedicated to the practice, and firms popping up all over the world promising to help brands expand on and off […]
How to Detect AI-Generated Content (and Can Google Do That)
Artificial Intelligence is taking the SEO industry by storm, and as it often happens in our community, there have been lots of discussions about how to use AI to manipulate ranking signals scale, especially content. AI tools can write original content, and, from the reader’s point of view, good content. In fact, some AI-written content […]
8 Crazy Useful Instagram Hacks To Try Right Now
Instagram has become one of the hottest social networks around. But did you know you can do more than just post photos? Here are eight insanely, awesomely helpful hacks to try right now. Change The Format Of Your Picture Once upon a time you could only use squares for your Instagram photos. Which was a […]
Using and Optimizing Images: Search and Social Optimization Cheat Sheets
If you are running a website, there are most likely going to be plenty of images there. While image-specific SEO is very-well explained in a few detailed guides, let’s try to create a very simple and easily-organized guide to using images properly: 1. Free Images You *Can* Use First things first: let’s see where you […]
How to Make Your Blog Part of Your Search-Driven Sales Funnel
The majority of business sites have blogs that are updated on a semi-regular basis. But very few of those blogs have a well-defined buying journey a reader could take should they land on a blog post with a buying intent. In most cases, blogs have very little planning behind them. Businesses have blogs because they […]
3 Tools to Boost Social Media Traffic Conversions
Social media traffic is fairly easy and quick to generate. Facebook and Instagram ads, Twitter influencer campaigns, Tweet chats, etc. – there are tons of ways to drive quick traffic from social media. Social media traffic is tough to convert though. Social media users are lurkers: They were not looking for answers when browsing the […]
Naming Your Business for Better Local SEO Visibility with Ben Fisher
Your business name plays a huge role when it comes to your Google Business Profile rankings. Just like in early days, businesses were trying to find a name that starts with an “a” to get listed on top of Yellowbook listings, these days local businesses find it effective to put keywords in their names to […]
How to Build an Effective Digital Marketing Team with Truman Hedding
Building an efficient digital marketing team is tough! There are all those choices: Should I hire someone with experience? Should I train in-house? What’s more affordable? What will give better results in the long run? How to hire the right people? To discuss building and managing an effective digital marketing team, Jim Boykin, founder and […]
What is the Future of Affiliate Marketing with Truman Hedding
Affiliate marketing has changed a lot since it started. With the ever-changing Google’s rankings and the growing popularity of social media, affiliate marketing has been evolving to adjust and grow. What is affiliate marketing now and how is it different from what it used to be? What’s the future of affiliate marketing? To discuss affiliate […]