How to Market Your Knowledge and Integrate Content Creation with Outreach and Relationship Building
Your knowledge and experience is your biggest asset. That’s what defines your business and that’s what helps you stand out. How to effectively market your knowledge online? Of course, content marketing is the answer. But simply creating expert content is not going to be answer. You need to put it forward in front of niche […]
How To Control Your Video Search Snippet
We’ve talked about search and social snippets before. A rich snippet is what you see below your search listing enriched with rating stars, author information, a thumbnail, etc… scraped from the linked page. Google ranks videos inside so-called video carousels. Inside video carousels, Google often shows: The video thumbnail (which implies it’s a video) The […]
10 Tools to Visualize Numbers and Percentages
Visualization is key to properly conveying numbers and percentages online. Human beings are visual creatures. We do better seeing representations than we do hearing or reading stats. Therefore visualization is the marketing goldmine: Graphs and charts are much more sharable than many other types of images. More importantly, graphs seem to trigger more clicks because […]
Find and Fix Mixed Content Issues with This Free Tool
Among newer SEO issues that have become a widespread problem is so-called “Mixed Content” issue. Let’s find out: What mixed content is How to spot and fix the mixed content issue What Is Mixed Content? Mixed Content issue occurs when a secure page serves non-secure content (images, videos, but also scripts, styles, etc.) Mixed content […]
Free Mobile/Desktop Code Comparison Tool: Is Your Site Mobile-First-Index Friendly?
On March 5 Google announced what we all knew had been coming: The Mobile-First index is now the default for the whole web. Previously, you had to wait for a notification in your Search Console to be sure Google is using your site’s mobile version to index your pages. Now mobile-first indexing is the default […]
The Free SEO Plugin You Have Been Waiting For
Google search results are getting richer and harder to deal with. You cannot copy URLs of search results until you click them. It is impossible to copy the list of URLs ranking on page 1. You cannot do much when trying to analyze search result pages. To make SERP analysis doable, we have come with […]
How to Adapt Your SEO Strategy to Survive the Crisis
In these uncertain and unprecedented times, when every business is facing some sort of a struggle (whether it is a lack of demand or the shortage of supply or something else), all of us are trying to figure out how to keep our businesses afloat. Can SEO be part of the solution here? For the […]
The Ultimate Guide to Proper Youtube Video Tagging [Updated]
Youtube is one the biggest marketing channels out there, yet it is mostly under-utilized by brands. According to Statista, YouTube reached 1.9 billion users worldwide in 2019. In case you are preparing yourself for amplifying your video content through Youtube (which you probably should), here’s an extensive guide for you on Youtube tagging. According to […]
How to Grow Your Email List
Never underestimate the value of an email. Email marketing has proven itself again and again to be the one marketing avenue that consistently brings in the highest conversions for companies all over the world. There is a reason they are always pushing to get customer email addresses. No matter the size of your enterprise, you […]
Google’s rel=”sponsored”: Are You Going to Use It?
A few weeks ago Google announced support for a new link attribute rel=”sponsored” (together with its sister attribute rel=”ugc”). In addition, they also mentioned that rel=”nofollow” attribute will become even fuzzier than it used to be as Google was going to start using it as a “hint” rel=”sponsored”: Use the sponsored attribute to identify links on […]