This client is an e-commerce website that sells gardening products. It has an established online presence and has been around for many years. The website was affected by Panda 2.0 on April 11, 2011, and lost 66% of its Google organic traffic following that.

After implementing IMN’s recommendations, the client saw their traffic increase. By the end of May 2014, Google organic traffic showed the greatest all-time annual peak for the client, nearly eclipsing 50,000 visits in a week for the first time.