IMN integrated authority-building services aim at increasing brand awareness and natural rankings and growing an “in-house” expert who could become a social media ambassador to support the clients’ online campaign.

This case study illustrates how the program works to:

• Improve the client’s organic search rankings
• Grow organic search traffic
• Increase organic search conversions and sales
• Increase brand awareness about their company/website among target customers
• Better understand and listen to their target customers’ needs and wants
• Connect and engage with target customers on a variety of platforms outside of their website