"I think about all the things I've spent money on in the last 15 years in this business, I would rate that as one of the best returns on investment, by far."

"We got so much out the videos we looked at ... I think by the time we get through everything, it's going to be almost a year-long initiative to test and address all the things that came out of them." [Paraphrase: "There was so much there, you're going to keep us busy for a year."]

"We look at our business through our perspective, and out customers' perspective; so much more came out of your analyses - things we were not aware of ..."

"Hands down, one of the best returns on investment ever, for me."

"I think, Jim, you need to convince every single one of your clients to do this."

"I can't imagine a single client that will go through that process and, at the end of it, say 'this was a waste of time.' That's impossible - I'll put money on it."

"There will not be a single client that doesn't turn around to you and go 'Wow! Why didn't I do this 10 years ago?' "

"There were so many 'A-Ha' type moments"

"This was such a great value - for anyone on the fence, I think you should offer [partners] a money-back guarantee."

"I'm going through EVERY video."

"I'm rarely thrilled, but you have to know I was thrilled."

"Why didn't I do this before? Thank you."

"This is the missing piece for me. It's the perfect complement to the organic work you're doing for me."