Google Penguin is a series of Google search engine algorithm changes that aim to improve the quality of search results and reduce the impact of certain types of SEO tactics. Penguin algorithmically uncovers and discounts the value for certain types of backlinks that Google has found to be violating Google Webmaster Guidelines.

Unfortunately, sometimes, the activities of previous marketing vendors or the legacy impact of dated SEO practices can cause high-quality websites and online brands to lose traffic because of these updates.

For many webmasters and site owners, the Penguin algorithm update was the first tangible, undisputed proof that Google meant business in its desire to boost accuracy and improve the user experience on the search engine results page (SERP).